Alternative Christmas tree options are novel and eco-friendly
Implications - Having a Christmas tree is an integral part of holiday decorating, but more consumers are looking to eco-friendly and novel alternatives to the living, breathing aboreal. Available today is everything from plastic to cardboard tannenbaums for environmentally friendly celebrating, while at the same time brands are appealing to novelty by creating things like drink barrel trees and toy brick trees, which also serve to cultivate a company's branding and marketing message.
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Date Range:
Jan 11 — Dec 11
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