Category
Lifestyle
Assisted Choices
Trend cluster
Category
Faux
Holidecor
Alternative Christmas tree options are novel and eco-friendly.
4.2
Trend score
Trend
What is the Faux Holidecor trend?
Faux Holidecor: Having a Christmas tree is an integral part of holiday decorating, but more consumers are looking to eco-friendly and novel alternatives to the living, breathing aboreal. Available today is everything from plastic to cardboard tannenbaums for environmentally friendly celebrating, while at the same time brands are appealing to novelty by creating things like drink barrel trees and toy brick trees, which also serve to cultivate a company's branding and marketing message.
Trend themes
Themes within the Faux Holidecor trend
Three behaviours holding the trend together01
Sustainable Holidecor
The trend towards sustainable holidecor is disrupting traditional Christmas tree options and creating an opportunity for design companies to develop modern and sustainable alternatives.
02
Novelty Trees
The demand for novelty Christmas trees is disrupting traditional ideas of what a Christmas tree should look like and creating opportunities for brands to develop unique and creative branding and marketing messages.
03
Eco-friendly Holidecor
The desire for eco-friendly holidecor is disrupting traditional Christmas tree options and creating an opportunity for companies to capitalize on the trend towards sustainable products.
Industry implications
What the Faux Holidecor trend means for industry
Where the trend changes the playbookFor
Design industry
The trend towards sustainable and novel holidecor options is creating an opportunity for design companies to develop modern and unique Christmas tree alternatives.
For
Marketing industry
The trend towards novelty trees is creating opportunities for brands to develop unique and creative branding and marketing messages.
For
Sustainable products industry
The trend towards eco-friendly holidecor is creating an opportunity for companies to capitalize on the trend towards sustainable products.
Trend signals
Trend signals for Faux Holidecor
Trend score 4.2 out of 10, from popularity 62%, activity 55%, freshness 8%.
Popularity62%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Faux Holidecor trend
6 featured examples from Nov 18 to Dec 12, 2011CategoryMarketing
Drink Barrel Arboreals
Jack Daniel's 'Barrel Tree' is a 26-Foot-Tall Christmas Tree
Disruptive innovation opportunity: Explore new ways to leverage branding and product packaging to captivate consumers in the alcohol and beverage industry.
CategoryUnique
Odd Inverted Tannenbaums
The CMI Upside Down Christmas Tree Turns the Holiday on its Head
The home decor industry can capitalize on the trend of inverted Christmas trees by offering unique ornaments and accessories specifically designed for these unconventional display…
CategoryArt & Design
Literal Green Holidecor
The Christmas Tree by Jolanta Šmidtienė is Made of Plastic
The use of recycled materials in holiday decorations can spur innovation in waste management and recycling industries, as well as provide new market opportunities for sustainable…
CategoryEco
Giant Cardboard Tannenbaums
Giles Miller's Carboard Christmas Tree is the World's Largest
The sustainable design industry has the potential to create innovative and eco-friendly products using cardboard as a primary material.
CategoryArt & Design
Sleek Sustainable Holidecor
Break from the Past with Sleek and Sustainable Christmas Trees
Opportunity for design companies to innovate and offer modern, sustainable holiday decorations.
CategoryLife-Stages
Toy Brick Trees
The LEGO Christmas Tree Uses Over 600,000 LEGO Pieces
The art and design industry will see an increase in demand for interactive installations that engage audiences in a unique way.
