The 'Blasphemous' campaign by Muckmouth advertising agency collaborated with Eshe Streatwear in spreading the message that "Religion is Garbage." The campaign includes four posters plastered all over New Zealand and the messages and pictures are also branded on skateboards and t-shirts.
This campaign takes a stab at religion while incorporating humor with well-publicized happenings from most recent times. Luckily, the church attendance in New Zealand is low, so this campaign isn't likely to offend many.
Implications - This campaign is likely to draw Muckmouth a considerable amount of heat. Anytime a company takes direct aim at organized religion it riles feathers, mainly because adherents of the insulted religion wonder why they are being attacked.
Look through the gallery and see for yourself whether Muckmouth crossed the line.