READYMADE's Cali Thornhill Dewitt and Yuta Hosokawa's fashion label © SAINT M ×××××× introduces its latest collection designed for the Spring/Summer 2022 season. The seasonal range is packed with apparel that is designed with a vintage design language true to the brand, including a selection of graphic tees as the main focus.
The logo tees are designed with visuals that read "SAINT" in retro themes along with overdyed looks that are made possible through a wide range of processing and distressing. To capture the new seasonal looks, © SAINT M ×××××× tapped the help of photographer RK to photograph the styles worn by staff members right at its own production factory. All of the SS22 items are now available to shop online at HBX.
Image Credit: © SAINT M ××××××
Why This Trend Is Growing
- Vintage-inspired Streetwear
- The rise of vintage design language in streetwear presents opportunities for innovative re-imaginations of classic garments.
- Graphic Tees as Statement Pieces
- The utilization of impactful visuals in streetwear can create new avenues for artistic expression and brand messaging.
- Sustainable Processing Techniques
- The growing demand for sustainable fashion encourages the exploration of eco-friendly processing and distressing methods for garments.
Industries Being Reshaped
- Fashion
- Fashion companies can capitalize on the popularity of vintage and graphic styles in streetwear by offering unique and sustainable pieces.
- Photography
- Photographers can explore opportunities to capture fashion in new and exciting ways, such as shooting on-location in production factories.
- E-commerce
- Online retailers can take advantage of the high demand for vintage and graphic streetwear by offering a wide selection of unique and sustainable items.
