CATEGORY
Fashion Trends

Top Trends in Fashion

Constantly evolving through designer inspirations and consumer input, modern fashion continues to reinvent itself through innovations and designs that break traditional boundaries. Highlighting developments in beauty products, DIY clothing and futuristic apparel, Trend Hunter’s fashion category has all the latest on what’s hot at the moment when it comes to fashion developments.

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Protective Product

Hair brands are introducing products designed to work with protective styles

Trend - Brands are introducing hair collections specifically made for styles such as braids, twists, locs, and wigs. These products, designed to manage frizz, cleanse the scalp from dirt, and maintain hair health, help consumers achieve thriving hair while allowing them to sport protective options.

Insight — Insight - A vast majority of the products in the hair aisle cater to the management of natural hairstyles, but consumers often struggle to find solutions that work with protective styles. In response, companies are introducing specialized ranges for consumers looking to reduce common issues related to the upkeep of these styles, including washes and treatments. Businesses that align with this demand can position themselves as go-to destinations for consumers who feel underserved by mainstream haircare.

Workshop Question — How can your brand create a solution that specifically addresses a need from an underserved group of consumers?

SCORE
2.3
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness

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