The Cantu Protective Styles products have been developed in partnership with hair expert and celebrity stylist Angela Stevens as a series of options for consumers to use everyday. The products come in a range of options to choose from, which are all great for nourishing and protecting wigs, weaves, braids and locs as well as promoting hair growth in a natural way. The products include the Hair Bath, Conditioning Detangler, Braiding & Twisting Gel, Set & Refresh Foam and Hair Freshener, and the Daily Oil Drops.
Stevens herself commented on the Cantu Protective Styles haircare products saying, "The problem in many of our communities is that product knowledge usually isn't part of the conversation. This line with Cantu is about educating ourselves on not only how to achieve these looks but also discovering the products that nourish our unique hair textures, providing longer wear for the styles we love.”
Why This Trend Is Growing
- Protective Haircare Products
- Opportunity for cosmetics companies to develop and market new haircare lines specifically aimed at protecting braids, weaves, and locs
- Collaborative Product Development
- Opportunity for beauty and haircare companies to collaborate with hair experts and celebrity stylists to develop new product lines
- Education as a Marketing Tool
- Opportunity for haircare and beauty companies to market their products through education on styles and product knowledge
Industries Being Reshaped
- Cosmetics
- Companies in the cosmetics industry could benefit by developing new haircare lines that cater to consumers with braids, weaves, and locs.
- Beauty and Haircare
- Companies in this industry can capitalize on learning from hair experts and collaborating with celebrity stylists to develop innovative product lines while presenting new styles to customers.
- Education
- Opportunity for organizations in the education industry to explore the potential of incorporating haircare product knowledge into their curriculum.
