These Millennial socializing examples range from niche crowdsurfer workouts to craft beer college courses. While Grand Rapids Community College's craft brewing program helps students turn their passion for local beers into a fulfilling hobby or career, examples like Gym Box and Stubhub's fitness event are designed to appeal to concert goers with an appreciation for non-traditional workouts.
Other Millennial socializing innovations to take note of include immersive art events that combine installation pieces with artisanal food and beverage offerings, along with supermarket wine popups that make luxury more accessible.
Prizing memorable experiences offer material goods, Millennial audiences are sure to love these interactive, educational and most imporatantly, fun events. Rounding off this list are dine-in movie theater experiences that are inspired by nostalgia and zero gravity music festivals that combine daring stunts with exciting brand activations.
35 Millennial Socializing Innovations
57
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
56
Immersive Brewery Tours
Toronto's Beer Lovers' Tour Company Highlights the Best Brews in the City
55
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
54
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
53
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
52
Craft Beer College Courses
This New College Program Gets Students Ready for the Beer Industry
51
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
50
Upcycled Pub Interiors
Hong Kong's Crafty Cow Gastropub Makes Use of New and Reclaimed Materials
49
Mini Golf Bars
'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech
48
Debuting Designer Pop-Ups
Cherry Los Angeles' Introductory Pop-Up Store is Red-Accented
47
Experimental Urban Brewpubs
Toronto's 'Halo Brewery' Specializes in Unique Flavor Combinations
46
Steampunk Submarine Pubs
6th-Sense's Bar Interior Design Creates the Feeling of Being Undersea
45
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
44
Lyric-Transmitting Beer Cups
The Brahma Valley Music Festival Featured Helpful 'Copokê' Glasses
43
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
42
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
41
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
40
Transformative Art Festivals
This City-Wide Art Initiative in Arkansas Creates an Outdoor Gallery
39
Self-Serve Pub Bars
The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
38
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
37
Millennial-Focused Cruise Tours
Kesha's Weird & Wonderful Rainbow Ride is a Cruise Ship Festival
36
Rugby-Themed Beer Gardens
Toronto Wolfpack Rugby and The Craft Guys Partner for Local Games
35
Helicopter Yoga Excursions
This Luxury Yoga Experience Helps People Find Peace in Remote Areas
34
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
33
Mobile Nitro Brew Bars
Shift Coffee Bar Offers Artisanal Beverages on Wheels
32
Beer-Pong Inspired Party Games
The 'PlingPong' Ping Pong Game is Suitable for Players of All Ages
31
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
30
Illuminated Music Festival Flowers
These Music Festival Lights Take the Shape of a Large Flower
29
Dine-In Movie Theates
This Cinema Boasts a From-Scratch Kitchen and Full Bar
28
Festival-Commemorating Beer Art
Bud Light's Sxsw Branding Offers a Diversion for the Brand
27
Disney-Inspired Bottomless Brunches
'When You Wish Upon A Brunch' Takes Place at The Aeronaut
26
Unassuming Cocktail Lounges
The 'Downtown Cocktail Room' Serves Up Complex Drinks in a Cozy Space
25
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
24
Virtual Reality Jewelry Mirrors
Swarovski Hosted the Sparkle Pop-Up to Connect with Millennials
23
Curated Millennial Vacations
Thrillist is Offering Authentic City-Based Trips for Millennials
22
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
21
Avocado-Themed Music Festivals
Avocado Oil Company Chosen Foods is Sponsoring 'Avolution Fest'
20
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
19
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
18
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
17
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
16
Exploration-Focused Hotels
The Assembly Hotel Brand Encourages Millennial Travelers to Explore
15
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
14
Smart Beer Dispensers
The Pubinno Touch Screen Draft Beer System Improves Efficiency and Service
13
Social Blockchain Campaigns
Bacardi Blockparty Used Blockchain to Send Out Event Invitations
12
Nostalgic Automotive Pop-Ups
Renault is Introducing Its Clio Model as "the Original Millennial"
11
Bottomless Wine Devices
This New Technology Lets Scientists Create Endless Sources of Wine
10
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
9
Crowdsurfer Workout Classes
Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class
8
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
7
Traveling Latin Food Events
Vancouver's Sabores CDMX Festival Celebrates Mexico City's Fare
6
Anime-Themed Pubs
Abbotts Hotel in Australia Featured a Pokémon Menu for a Limited Time
5
No-Frills Bartending Schools
Toronto's BareBones Bartending School Makes Mixology More Accessible
4
Tea-Based Cocktail Bars
The 'Brew' Pub Only Serves Hot Loose Leaf Tea & Cool Tea Cocktails
3
Banned Music Concerts
Forbidden Songs is a Live Event That Will Feature Banned Music from All Over
2
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
1
Operatic Beer Pairing Events
'Hopera' Pairs Beers with Famous Arias
Related Ideas
Cruise Ship-Inspired Yachts
The Heesen Project Maximus Yacht is Elegant and Modern
Millennial Shuffleboard Bars
Royal Palms Shuffleboard Club Brings the Sport to a Younger Audience
Digital Sports Equipment Kiosks
The Adidas Sport Tower Lets People Rent Their Favorite Gear
Hidden Wooden Cabins
The Stedsans Hotel Offers 15 Inspiring Retreats in the Heart of a Forest
Fully Stocked Trailer Rentals
El Cosmico Trailers Offer Uniquely Vintage Vacations in West Texas
Self-Cleaning Quartz Bottles
This Cleaner Water Bottle Design Addresses Smelly Drinking Containers
Redesigned Disney Stores
The New Disney Stores Connects Consumers to the Theme Park Experience
Sea-Inspired Fashion Runways
CHANEL's 2018/19 Collection Embraces the Luxurious Cruise Lifestyle
Disney-Branded Homewares Stores
The New Disney Home Store Sells Glassware, Kitchen Goods, and More
90s-Inspired Vibrant Chunky Footwear
adidas Launched a Colorful New Take on the Falcon Sneaker
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
Accessible Autonomous Vehicle Designs
Renault’s EZ-GO Concept Vehicle is Stylish and Accessible
Millennial Convenience Store Meals
The 7-Eleven Meal Kit Program Features Flavorful Dinner Options
Interactive Egg-Themed Museums
The Egg House is New York's Newest Multi-Sensory Museum
Crystal Hair Combs
Crownworks Makes Crystal Combs That Inspire Intention and Deep Self-Care
In-Bar Escape Room Activities
Clubhouse Offers Its Customers Immersive Escape and Ice-Cold Rooms
Unconventional Floral Arrangements
"Freakebana" Flower Arrangements Make Strange Structures
Dark Neon-Lit Lookbooks
The NEIGHBORHOOD and adidas Collaboration is a Neon Dream Photo Series
Safety-Promoting Street Mats
Renault Romania's Doodle Mats are Illustrated and Customizable
Sitcom-Themed LEGO Sets
User Mric76 Proposes a Throwback in the Form of a Friends LEGO Set
Exclusive Suburban Pop-Up Shops
Nike's Air Max 270 Was Available at a Sneaker Pop-Up Shop in Paris
Event-Hosting Fashion Pop-Ups
The CLUB HAUS Pop-Up Celebrates Youth and Street Culture
Sneaker-Sandal Hybrids
Rihanna's FENTY PUMA Introduced the Avid Trainers in Time for Summer
Millennial-Specific Skincare Offerings
Arbonne Canada Boasts Beauty Products for Millennials
Retro Anime Sneaker Collections
Adidas is Set to Release Seven Dragon Ball Z-Inspired Shoes
Vibrant Aesthetically Pleasing Burgers
Paternoster Chop House Offers Celebratory Beautiful Burgers
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
High-Tech Cruise Ships
The Celebrity Edge Ship Will Debut a Year From Now
Chromatic Neon Hotel Interiors
BHDM Design Mixes Hawaiian Prints with an Ambient Color Scheme
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
Contemporary Traveling Pop-Ups
The Aetherstream Combines Mobility with a Minimal Aesthetic
Plant-Covered Sports Stadiums
SCAU Renovates a Stadium to Make It Desirable for the 2024 Olympics
Crystal-Inspired Candles
Bath and Body Works' Single Wick Candles Embrace Mystical Themes
Cannoli-Inspired Sundaes
Baskin-Robbins Launched a Festive 'Cannoli Be With You' Ice Cream Treat
Clean Beauty eCommerce Expansions
Follian is Opening Brick-and-Mortar Locations in America
Songstress Beach-Inspired Cosmetics
Fonts Beauty Just Announced Its 'Beach, Please' Collection
Multi-Sensory Fabric Pop-Ups
Hermes' 'Silk Mix' Shares Experiences Centered Around Luxury Silk
Crystal-Inspired Fragrances
The KKW Fragrance Features a Naturally Inspired Perfume Bottle
Luxe Tiny Parisian Hotels
The Hotel Particulier Montmartre is Hidden Within a Gorgeous Garden
Witchcraft-Inspired Bars
The Hocus Pocus Witchery & Lounge Offers Magical Drinks and Experiences
Solid Millennial Perfumes
The Glossier You Perfume Solid Offers a Signature Scent in a New Form
Futuristic Holiday Feasts
Bompas & Parr's 'The Future of Christmas' Imagines a Next-Gen Dinner
Graffiti Art Arcade Bars
Offramp Sports Bar & Grill Offers Classic Food with a Unique Atmosphere
Multi-Sensory Wine Pop-Ups
Rosé Mansion Offers an Educational, Experiential Look at Pink Wine
Versatile Miniature Highlighting Sticks
Fenty Beauty Now Offers 'Lil Match Stix' for on the Go Use
Collaborative Designer Pop-ups
The Chanel X colette Pop-Up is Opening Its Doors in Paris
Stylish Geometric Hotels
The RYSE Hotel in Seoul Offers Captivating Views and Comfortable Suites
Celebrity-Endorsed Athletic Apparel
Fenty PUMA Boasts Chic Athletic Wear with Hits of Blue
Perfume-Promoting Concept Spaces
An Interactive Pop-Up Will Promote the New Perfume 'Glossier You'
Live-Created Beauty Campaigns
Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
Glittering Body Illuminators
Fenty Beauty's Body Lava Provides the Ultimate Summer Glow
Beautifying Rose Lattes
NYC's Blank Slate Tea Serves Healthy, Caffeine-Free Rose Lattes
Avocado-Themed Restaurants
London's New Avobar Features Dishes Made Up of Avocados
Redesigned Movie Hotels
The Hotel Okura Redesign Will Preserve Its Iconic James Bond Heritage
Experimental Perfume Pop-Ups
Cartier's 'ONSI' is a Cube That Imagines the "Scent of the Sky"
Community-Oriented Shuffleboard Bars
Block Party Boasts a Spacious Patio and Summery Entertainment
Edible Art Exhibits
The Museum of Childhood Displayed an Entirely Edible Art Show
Lime-Themed Hotel Suites
The 'Lime Flavor' Boutique Hotel Suite Gives Off a Futuristic Aesthetic
Angular Board Game Bars
HUB Board Game Bar Applies Contemporary Design to a Novel Concept
Sparkling Floral Lemonades
The Organic Elderflower and Rose Lemonade Blends Flowers & Fruit
Misty Greenhouse Pop-Ups
Boots Brand Hunter Created a Pop-Up to Simulate the Scottish Highlands
Exclusive Sneaker Pop-Ups
This Nike x Off White Activation Offers Limited Edition Styles
Boxy Autonomous Vehicles
The Renault 'Avame' Has a Visual Aesthetic That is Unlike Existing Cars
Adaptive SUV Pickup Vehicles
The Renault Subtil Combines the Aesthetics of Different Vehicles
Stylist-Designed Hair Accessories
Jen Atkin x Chloe+Isabel Hair Hardware Elevates Everyday Looks
Hangover Breakfast Boxes
UberEats' 'Fix Up Feast' is Touted as a Holiday Hangover Remedy
Cafe-Based Cosmetic Pop-Ups
Glossier and Rhea's are Partnering for This Unique Retail Experience
Bronze-Beamed Hotels
This Renovated Luxury Hotel Retains Its Predecessor's Industrial Charm
Cause-Oriented Pop-Up Kitchens
Merrett Houmøller Architects's Pop-Up Pavilion is for Refugees
Autonomous Ride Sharing Vehicles
The Renault Ez-Go Looks To Bring Stylish Autonomous Car Services
Digitally Created Cleats
adidas' AM4MN Cleats Deliver the Fastest Football Shoe Technology
Recycled Cosmetic Brand Furniture
This Glossier Furniture Line Was Made from Recycled Products
Airline Poutine Pop-Ups
The Poutinerie by Air Canada Entices Londoners to Travel to North America
Luxe Fragrance Pop-Ups
Louis Vuitton' Les Parfums Pop-Up Celebrates the Brand's Bold Fragrances
Chef-Created Breakfast Tacos
Shake Shack's Breakfast Taco Comes from an Acclaimed Noma Chef
Beanbag Game Bars
Toronto's Bangarang is a Place to Play Indoor Cornhole
Avocado-Themed Music Festivals
Avocado Oil Company Chosen Foods is Sponsoring 'Avolution Fest'
Traveler-Focused Convenient Flights
Emirates Boasts Five Flights Per Week to Its Toronto Service
Vibrant Beauty Brand Pop-Ups
The Glossier Pop-Up in London Promises a Unique In-Store Experience
eSports Production Courses
The eSports Content Production Module Focuses on Virtual Storytelling
Extra Protein Power Bowls
El Pollo Loco's New Double Protein Avocado Bowls Help Fuel Long Days
Multi-Sensory Cocktail Tastings
The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals
Upscale Southern-Style Bars
All Hands Brewing House Combines Comfort and Contemporary Design
Transformative Acne Solutions
Glossier's New 'Solution' is a Powerful Liquid Exfoiliator
In-Flight Musical Concerts
Southwest Airlines is Offering Live In-Flight Entertainment
Expressive Coffee Packaging
Quills Coffee Created a Trio of Fun Valentine's Day Coffee Bags
All-Female Sports Playsets
Subbuteo Launched a Special Football Set for the Women’s FA Cup Final
Sizable Wooden Puppet Exhibitions
Ventura Centrale Boasts Absurd Wooden Puppets & a Pop-Up Diner
Gentle Liquid Exfoliators
Glossier's Liquid Exfoliator Will Be Released in 2018
Complementary Coffee Cognacs
'Renault Avec' Amplifies the Pairing of Coffee and Cognac
Youth-Focused Cruise Ships
The Norwegian Bliss Boasts Laser Tag and a Race Track
Beetroot Falafel Burgers
The 'Beetnik' is Byron's First Vegan-Friendly Burger Option
Dedicated Avocado Museums
'The Cado' is a Pop-Up Museum Solely Dedicated to California Avocados
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
Flavor-Mixing Coffee Machines
The ICEE Co.'s 'Twisted Chill' Makes Infusions from One Base Flavor
Booze-Infused Donut Holes
Disneyland's Drunken Doughnuts Put an Adult Twist on a Childhood Treat
Millennial-Targeted Intimate Skincare
Queen V Makes Healthy, pH-Balancing Intimate Care Products
Cartoon Mouse-Shaped Donuts
These 'Mickey Mouse Donuts' Can Be Found at Disney Shanghai
Copper-Accented Cleats
adidas' New 'Predator' Pack Will Be Worn by Some of the Biggest Athletes
Blurring Compact Skin Balms
The Perricone MD Instant Blur Compact Was Designed for Oily Skin
Prismatic Champagne Cases
Tokujin Yoshioka Created a Dom Pérignon Case Made of Baccarat Crystal
Rose Gold Disney Cupcakes
These New Mini Disney Snacks Feature Mouse Ear Embellishments
Electric Vehicle Retail Spaces
Renault's Electric Vehicle Concept Opened in Stockholm
Family Theme Park Breweries
Ballast Point Brewing is Opening a Brewery in Downtown Disney
Slowing Down Innovation
Gary Hayward, Brand Ambassador/Master Mixologist for Bombay Sapphire Gin
Bachelor Pad Pop-Ups
The Vetements Paris Pop-Up is Located in the Montaigne Market
Cartoon Adventure Theme Parks
Disney Parks Announced the Opening of the New Pixar Pier
Sculptural Crystal Dresses
'Foræva' is a High-Tech Swarovski Crystal Dress
Sofa-Themed Parfaits
IKEA Japan Launched a 'Love on Sofa' Valentine's Day Snack
TV Personality Arcade Bars
Nick Cannon's Wild 'N Out Sports Bar is an Exciting Dining Option
Heartbreak-Inspired Insoles
Bompas & Parr is Making 'Anti-Valentine's Insoles' for Shoes
Cognac-Infused Milkshakes
The Powder Room's $500 'Velvet Goldmine' Contains Remy Martin Cognac
Glossy Illuminating Eyeshadows
The Shimmering Shades of Glossier 'Lidstar' Can Be Mixed & Matched
Graphic Kids Accessory Collections
Ju-Ju-Be Created a New Line of 'Sushi Cars' Bags and Purses
Charming Heart-Shaped Breads
The Einstein Bros. Heart-Shaped Bagels Celebrate Valentine's Day
Nitrogen-Infused Horchatas
The New Ink.well Restaurant Features Experimental Dishes
Transformative Cosmetic Enhancers
PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
Anime-Inspired Collaborative Apparel
adidas Skateboarding & Hélas' Series Focuses on Anime & Sport
AR Courtside Experiences
The NBA AR App Lets Fans Step Right up to the NBA Finals
Foaming Coffee Creamers
FrieslandCampina Kievit’s Foaming Creamers Boast a Unique Mouthfeel
Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
Family-Friendly Cartoon Cruises
The Cartoon Network Wave is a Cruise Ship Filled with Fun for Kids
Disney Park Fashion Shows
California's Disneyland Will Host Opening Ceremony's Next Fashion Show
Aquatic Pop-Up Yoga Events
The 5.8 Undersea Restaurant Housed a Mindful Yoga Session
Romantic Mail-Order Cocktails
Burleighs Launched a Special 'Mail a Martini' for Valentine's Day
Affordable Golden Highlighters
Maybelline is Expanding Its Master Chrome Series with a Luxe Gold
Inventive NYC Tacos
Two Atla Tacos Have Been Released and in Two Incredible Flavors
Week-Long European Cruise Contests
AFAR Magazine is Offering an Unforgettable Experience
Hand-Crafted Chocolate Chess Sets
Li-Lac Chocolates is Selling a Realistic Chocolate Chess Set
Inclusive Concealer Expansions
ColourPop Concealers Will Soon Be Available in 30 Different Shades
Multi-Sensory Pizza Museums
The Museum of Pizza is Set to Open in NYC This Summer
Musical Rum Documentaries
Bacardi's 'The Sound of Rum' Explores the Reach of Caribbean Music
Japanese Farm-to-Table Restaurants
California's 'Locale' Sources Its Fresh Ingredients from Japan
Female Skateboarding Videos
adidas Skateboarding's 'Nora' Features the Team's First Female Rider
Amusement Park Pumpkin Churros
Disneyland is Now Offering Pumpkin Churros
VR Home Run Games
The MLB Home Run Derby VR Lets Players Play on Realistic Iconic Fields
Cruise Line Wedding Services
Princess Cruises' Digital Wedding Services Plan a Couples Perfect Day
European eSports Investments
Team Vitality Received Funding from Several Investment Firms