The retro anime kids television series, Dragon Ball Z, has had an iconic year after releasing capsule collections with both Dickies and Bape. More recently, the anime show has announced a partnership with the sportswear brand adidas, in a collaboration that fuses nostalgia with lifestyle design.
What makes this collection even more special than past revivals, is the announcement of seven new pairs of sneakers, to represent the seven different Dragon Balls from the show. The announcement of the collaboration was made through twitter, and though details are scarce, the brand announced that consumers can expect to see these stylish sneakers sometime in Fall 2018.
This collaboration serves as one of the many examples of retro kids' series undergoing a modern clothing-based revival.
Key Themes Behind This Trend
- Retro Anime Revivals
- Embrace the nostalgia of classic anime shows by incorporating their iconic designs into modern clothing collections.
- Anime-inspired Sneaker Collections
- Blend anime aesthetics with sneaker culture to create unique and highly sought-after footwear.
- Nostalgia-fueled Collaborations
- Partner with nostalgic brands to create limited-edition collections that tap into consumer desire for throwback products.
Where This Applies
- Fashion
- Incorporate anime-inspired designs into apparel and footwear collections to cater to a growing market of anime enthusiasts.
- Footwear
- Combine anime aesthetics with sneaker design to create eye-catching and unique footwear styles.
- Entertainment Merchandise
- Collaborate with popular retro kids' shows to create exclusive merchandise that appeals to a diverse range of fans.
