The adidas Originals and NEIGHBORHOOD collaboration is presented in an expressive dream photo series that commemorates the subdued ambiance of the neon color scheme on an urban landscape. The Spring/Summer 2018 collection features outerwear, tracksuits, t-shirts, as well as a NEIGHBORHOOD exclusive NMD_R1 shoe silhouette.
The contemporary clothing line boasts comfortable contemporary designs and is strongly influenced by the NEIGHBORHOOD's roots within the motorcycle and counterculture scene. The neon-lit dream photo series offers a proper juxtaposition of timeless clothing designs and the dynamic quality of underground urban racing environments.
The dominant colorway of the Spring/Summer 2018 collaboration features black nuances with hits of white, boasting key classic design elements and bold adidas and NBHD logos.
Photo Credits: adidas x NEIGHBORHOOD
What's Driving This Trend
- Neon-inspired Fashion
- Offers disruptive innovation opportunities in the fashion industry through bold use of colors and futuristic designs.
- Expressive Product Photo Series
- Offers disruptive innovation opportunities in the marketing industry through innovative storytelling and immersive branding.
- Subculture-inspired Fashion
- Offers disruptive innovation opportunities in the fashion industry through unconventional designs, drawing on inspiration from unique subcultures.
Who This Affects Most
- Fashion Industry
- Dark neon-lit lookbooks offer disruptive innovation opportunities through conceptual designs and a unique use of colors in clothing.
- Marketing Industry
- Dark neon-lit lookbooks offer disruptive innovation opportunities through immersive brand storytelling, resulting in a distinctive product story.
- Footwear Industry
- Subculture-inspired footwear designs offer disruptive innovation opportunities through unconventional silhouettes and bold color palettes.
