A growing number of consumers are now integrating crystals into their beauty routines through crystal-infused cosmetics and beauty tools, but CrownWorks sets itself apart by offering crystal combs. These combs are made of precious and popular stones like quartz, black obsidian and amethyst.
Each comb is attributed "core qualities" like power, wisdom, healing and transformation and may be paired with healing affirmations. As such, these crystal beauty tools have the potential to help consumers set deeper intentions with their self-care practice that go beyond surface-level aesthetics.
At Crownworks, a salon based in Santa Monica, California, the beauty services are highly customized to suit the needs of the client. Some of the rituals offered by the salon include blending a custom essential oil hair treatment, reiki scalp massages and ritualized haircuts.
What's Driving This Trend
- Crystal-infused Beauty Tools
- There is an opportunity for innovators in the beauty industry to create new crystal-infused beauty tools that offer unique benefits beyond traditional beauty tools.
- Personalized Self-care Practices
- There is an opportunity for innovators in the wellness industry to create more personalized self-care rituals that incorporate intention-setting and healing affirmations.
- Custom Blends and Rituals
- There is an opportunity for innovators in the salon industry to offer customized essential oil blends, reiki scalp massages and ritualized haircuts to enhance their clients' self-care routines.
Who This Affects Most
- Beauty Industry
- The beauty industry has an opportunity to create new types of beauty tools that incorporate crystals to appeal to consumers who prioritize intentional self-care practices.
- Wellness Industry
- The wellness industry has an opportunity to create personalized self-care rituals that combine intention-setting and healing affirmations along with personalized treatments.
- Salon Industry
- The salon industry has an opportunity to offer customized hair and scalp treatments, incorporating essential oils, reiki and rituals to enhance their clients' self-care routines.
