Affordable beauty brand ColourPop, is gearing up to expand its ColourPop concealer range with the addition of 15 new shades, making for a total of 30 different shades for consumers to choose from.
With inclusive brands like Fenty Beauty offering so much range to ensure that all consumers can find a shade that suits them perfectly, other brands are facing more pressure to follow suit. Out of the 15 new shades that were created, 10 were made for those with deeper skin tones. More light shades were also added to the range, ensuring that everyone can get a product that properly suits them.
As POPSUGAR highlights, the ColourPop concealers cost just $6 USD, and are matte, crease-proof, and easy to blend.
Inclusive Concealer Expansions
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