Affordable beauty brand ColourPop, is gearing up to expand its ColourPop concealer range with the addition of 15 new shades, making for a total of 30 different shades for consumers to choose from.
With inclusive brands like Fenty Beauty offering so much range to ensure that all consumers can find a shade that suits them perfectly, other brands are facing more pressure to follow suit. Out of the 15 new shades that were created, 10 were made for those with deeper skin tones. More light shades were also added to the range, ensuring that everyone can get a product that properly suits them.
As POPSUGAR highlights, the ColourPop concealers cost just $6 USD, and are matte, crease-proof, and easy to blend.
What Makes This Trend Stand Out
- Expanded Concealer Shades
- More brands will feel pressure to expand their concealer shade offerings for more inclusive options.
- Affordable Inclusivity
- Inclusive beauty doesn't have to come at a high price point and affordable brands can still offer a variety of shade options.
- Matte, Crease-proof, & Blendable
- Concealers that offer these features are becoming increasingly popular and in-demand.
Sectors Adopting This
- Beauty
- Brands in the beauty industry will need to focus on inclusivity and affordability with their product offerings.
- Cosmetics
- The cosmetics industry must develop more products with a wider range of shades for all skin tones.
- Fashion & Lifestyle
- As inclusivity becomes more of a focus in the beauty industry, fashion and lifestyle brands will need to follow suit with their own offerings.
