From luxury fast-food branding to social mobile TV platforms, the February 2020 pop culture trends provide a broad view of where consumer interests are headed.
The beginning of the year is typically a time for resolutions, such as saving money and drinking less. Many consumers opt to accomplish this through movie or series marathons -- a trend that is not lost to industry leaders. For example, Ben & Jerry's created a 'Netflix & Chilll'd' flavor that was specifically created as the perfect snack for cozy nights in, streaming favorite TV shows and movies. We also see the launch of The Goop Lab, a new six-episode Netflix series that welcomes viewers into the world of wellness as seen by Goop, the company founded by Gwyneth Paltrow.
Top 75 Pop Culture Trends in February
From Luxury Fast-Food Branding to Social Mobile TV Platforms:
Grace Mahas — Feb 22, 2020 — Pop Culture
70
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
69
Mesmerizing Interactive Sound Installations
Steve Parker's Work is Incredibly Unique and Intricate
68
Light-Up Collectible Toys
The Character-Filled Wow! Pods Illuminate with a Swipe
67
Songstress-Branded Eco Apparel
Singer Billie Eilish Launches Sustainable Clothing Line at H&m
66
Sci-Fi 80s-Style Bikes
The Schwinn x Stranger Things Lucas Sinclair Bicycle is Retro
65
Short-Form Viral Video Partnerships
Iflix is Teaming Up with TikTok to Stream Short-Form Videos
64
Immersive AR Clothing Brands
deKryptic Fuses Immersive Technology with Apparel and Accessories
63
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
62
Internet-Inspired Collectibles
Moose Toys' Oh! My Gif Collectibles Mimic Looping GIFs
61
Brutalist-Channeling Furniture Ranges
Virgil Abloh Boasts Brutalist Furniture for Galerie Kreo
60
Breakable Chocolate Hearts
The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed
59
Secret Agent-Approved Eyewear
These Barton Perreira Sunglasses were Handpicked for No Time to Die
58
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
57
Video Game-Referencing Apartment Blocks
Aoa Architects' Pixel Building Pays Homage to Minecraft
56
Video Game-Inspired Mail Stamps
The New Royal Mail Stamps are Informed by a Nostalgic Theme
55
Geometry-Emphasizing Bathrooms
Marcante Testa's Stylish Bathroom Line References Roy Lichtenstein
54
Sci Fi Film-Inspired Watch Capsules
Meister's Watches Honor Star Wars: The Rise of Skywalker
53
Ultra-Luxe Bespoke Timepiece Designs
The Skeletonized Rolex is a Product of Artisans de Genève
52
Lazy Egg-Inspired Ramen Packaging
Nissin Top Ramen Launches Packs That Feature Sanrio's Gudetama
51
Illuminated Holocaust Memorial Installations
Daan Roosegaarde's Sculpture Boasts Luminescent Rocks
50
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
49
Celebratory Cartoon-Covered Couture
The Latest Disney x Gucci Collaboration is Playful
48
Hybrid Antihero Collectible Statues
Sidewshow & PCS Collectibles Boast a 40-Inch Venompool
47
Shattered Vehicle Glass T-Shirts
The Tesla Cybertruck Bulletproof Tee Makes Light of a Blunder
46
Branded 90s Dancehall Exhibitions
Red Bull Arts Debuts a Travelling Solo Exhibition by Akeem Smith
45
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
44
Sci-Fi-Themed Graphic T-Shirts
Uniqlo Continues Dropping Tees with Its Star Wars Series
43
Pet-Targeted Playlists
Spotify's Pet Playlist Generator Compiles Music for Pets
42
Endearing Sci-Fi Character Fashions
The Funko Pop! Star Wars™: The Mandalorian Shirts are Cute
41
AR-Enhanced Bookstore Experiences
Big Motive is Exploring How AR Can Be Deployed in Bookstores
40
Chocolate-Focused Livestream Events
Cadbury's Unique Chocolate Dishes Promote Its Video Platform
39
Boldly Vibrant Mixed-Material Shoes
The Nike x Kyrie Irving Sneakers Celebrate Chinese New Year
38
Epic Live Gaming Events
BlizzCon 2020 Offers Both Virtual and In-Real-Life Tickets for Attendees
37
Meme Receipt-Inspired Scarves
This CVS Receipt Scarf Draws Inspiration from Internet Culture
36
Actress-Crafted Haircare Lines
Taraji P. Henson's New TPH by Taraji Line Promises Healthy Scalps
35
Singer Collaborative Camo Streetwear
A BATHING APE and The Weeknd Drop Their Second Collection
34
Reality-Replicating Virtual Music Shows
Don Diablo Streamed a Live, Futurist Show in VR
33
Sitcom-Themed Slow Cookers
Box Lunch Created a Friends Slow Cooker Wrapped in Nostalgic Artwork
32
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
31
Anniversary-Marking Varsity Jackets
COMME des GARÇONS and Stüssy Join on a Monochromatic Design
30
Voter-Encouraging Accessories
Kitsch's Newest Rhinestone Bobby Pin Spells Out "VOTE"
29
Voice Assistant Cartoon Clocks
The Amazon Echo Wall Clock Disney Mickey Mouse Edition is Charming
28
International Space Station Replicas
The LEGO International Space Station is Seven-Foot-Tall
27
Social Good Gaming Tournaments
The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
26
Off-the-Menu Watermelon Hams
Ducks Eatery Has Stirred Up a Frenzy with This Unexpected Dish
25
Lounge-Themed Singer Merchandise
Frank Ocean Unveils His New Blonded Apparel Selection for Spring
24
Awareness-Raising Video Games
Bushfire Rescue Tactics is Jezz Kabanov's Bushfire Recovery Effort
23
Binge-Worthy Ice Creams
Ben & Jerry's Created a 'Netflix & Chilll'd' Flavor
22
Reality Show Alcohol Endorsments
Smirnoff Seltzer is the Official Drink of the 'The Bachelor'
21
Live VR Music Tours
Jauz Debuted an Immersive 'Dangerous Waters Tour' Live Using VR
20
Clutter-Free News Apps
The 'Volv' App Limits Word Count to Get Right Down to the Facts
19
Chromatic Anime PC Peripherals
The Pikachu x Razer Atheris Mouse is Exclusively Available in China
18
Holistic Health Programs
The 'Journey to Your Best Self' is Released by Xicama Founder Mona Sharma
17
Mobile-First Conversation Platforms
Community Uses Text Messaging to Connect Celebrities with Fans
16
Music Producer-Approved Shoes
The Sanuk 'AUM' Shoes were Created in Partnership with Rick Rubin
15
Chocolate-Centered Streaming Platforms
CremeEggEatertainment Shares Content for Chocolate Lovers
14
Short-Form Audio Platforms
The Spkr App is Focused on Curating Short Clips from Podcasts
13
Entertainment-Focused Search Engine Features
The New Google Feature Will Delight Movie Lovers
12
Charitable Week-Long Stream Events
Awesome Games Done Quick Breaks Its Fundraising Record
11
NBA All-Star-Approved Snack Chips
The Ruffles Lime & Jalapeño Chips are Limited-Edition
10
Satirized Royal Family Animations
HBO's 'The Prince' Will Employ a Number of Notable Actors
9
AI-Powered Video Editing Platforms
Vimeo Streamlines Short-Form Video Production with a New Tool
8
Social Mobile TV Platforms
The Firework App is a Space for Immersive Short-form Videos
7
Broadening Reach With Sponsorships
A Chat with Hans Erik, Director of Global Heineken Sponsorships
6
Mobile Serialized Fiction Platforms
Radish is a Storytelling App That Welcomes Readers and Authors
5
Blender-Branded Fitness Campaigns
NutriBullet Introduces the Cheeky BulletFit Campaign
4
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
3
Cult-Movie Inspired Ads
QuickBooks Taps Annie Potts’ Ghostbuster Character
2
Boundary-Pushing Wellness Shows
The Goop Lab on Netflix Invites Viewers to Explore Ideas with Goop
1
Actress-Written Children's Books
Sulwe Teaches Acceptance Through Representation and Positivity
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Pop-Star Coffee Partnerships
Dua Lipa Becomes Nespresso's Global Brand Ambassador
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Movie Brand Snack Collaborations
Feastables Launched Its Super Mario Galaxy Movie Branded Candy
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Customizable Triple-Texture Candies
Gummi Popz Target Tweens and Teens
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Entertainment Insight Platforms
Celebs Bucks Delivers Celebrity News And Net Worth Insights
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Nostalgic Confectionery-Inspired Beverage Flavors
Candy Can Debuts Its Latest Flavor Ice Pop
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Nostalgia Meal Campaigns
The Boomer King Menu Celebrates Retro Television Culture
No-Cook Clubs
Tempo's Never Cook Club Helps Millennials and Gen Z Eat Well
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Y2K-Themed Sparkling Water Campaigns
bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
K-Pop Menu Collaborations
Bb.q Chicken Launches Felix-Selected Feel Crunch Chicken Across the U.S.
Laid-Back Fan Experiences
The Buldak Couch Time Pop-Up Invites People to Slow Down and Hang Out
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Celebrity-Supported Chef-Crafted Restaurant Concepts
goop kitchen is Expanding to New York City
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Foodie Charm Bracelets
Goodles Gave Expo West Attendees the Chance to Make Custom Charm Bracelets
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
In-Store Speed Dating Events
Fnac Hosted a Cultural Speed Dating Experience on February 14th
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Branded Café Pop-Ups
The OPPO Enco Air5s Debuted Through a Branded Café Pop-Up in Paris
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Immersive Dining Partnership
American Express, Resy & Chef’s Table Launch a Culinary Event Series
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Destination Luxury Festivals
Gstaad Launches a Luxury Wine and Food Festival in the Swiss Alps
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Media-Backed Creator Platforms
BET Launches a Creator Studio with ‘The Jason Lee Show’
Streaming Series Food Ranges
Waitrose and Disney+ Partnered for an Exclusive Rivals Range
Value-Driven Wellness-Focused Menus
Salad and Go Announces a Special Seasonal Menu for 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Frozen Yogurt Anniversary Campaigns
TCBY The Original Social Network Campaign Celebrates 45 Years
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Festive Creator-Led Series
Pepsi Pioneers is a Five-Part Christmas Series for Gen Z
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Influencer-Backed Ice Cream Campaigns
Tillamook and Tefi Pessoa Debuted The Real Scoop Newsstand
Spontaneous Holiday Experiences
Virgin Red Challenged People on the Street to Turn FOMO into Go-Mo
Plant-Based Recipe Kit Meals
GRUBBY and Bosh Partnered to Help Consumers Celebrate Veganuary
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Culture-Combating Cheese Campaigns
This Babybel Protein Campaign Stars Joe Marler
Parisian Dining Pop-Ups
The Boursin Bistro Brings a Taste of Paris to Toronto
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Food-Focused Social Platforms
Flavorist Expands Flavorist Food App Access to the General Public
Signature Value-Driven Menus
Taco Bell Introduces its New 'Luxe Value Menu' Across the U.S.
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Galentine’s Hosting Kits
HelloFresh and Betches Media Curated The Galentine’s Dinner Edit
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Ice Pop Popularity Campaigns
The Popsicle Flavor Feud Campaign Encourages Consumers to Weigh in
Frozen Treat Surveys
The National Frozen and Refrigerated Foods Association Releases a Survey
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Online Grocer-Led Cooking Shows
This Waitrose YouTube Series Targets Gen Z Shoppers
Charming Wine Tastings
Vinebox’s February Wine Tasting Experience Inspires Connection & Curiosity
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Streaming Brand Trivia Games
The Roku Roklue Pop Culture Trivia Game Covers Movies and TV
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Swipe Interface Restaurant Platforms
'Foodie Call' Helps Users Find Options for Meals
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Social Media-Inspired Salad Campaigns
The Florette #SaladTok Campaign Marks the Summer of Salads
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features