PrettyLittleThing Launched a Range of Low-Cost Jackets for the Winter
Riley von Niessen — December 31, 2019 — Fashion
References: prettylittlething.us
While many consumers fork over hundreds of dollars for a winter jacket to keep them warm, PrettyLittleThing released a more affordable range of outerwear that's all under $200 -- including a stylish leopard puffer that's just $88.
The jacket features a cropped style, which makes the bold puffer style even more statement-worthy and flattering. The jacket is made from 100% polyester material, which comprises both the outer shell and the inner lining. The leopard pattern is also included on the inner lining, giving it a seamless look that makes it easy to style.
The jacket is available in women's sizes 0 to 12, and is currently a part of the fashion retailer's seasonal sale -- dropping the price to just $53. PrettyLittleThing's many other affordable outerwear pieces can be found on its web store as well.
The jacket features a cropped style, which makes the bold puffer style even more statement-worthy and flattering. The jacket is made from 100% polyester material, which comprises both the outer shell and the inner lining. The leopard pattern is also included on the inner lining, giving it a seamless look that makes it easy to style.
The jacket is available in women's sizes 0 to 12, and is currently a part of the fashion retailer's seasonal sale -- dropping the price to just $53. PrettyLittleThing's many other affordable outerwear pieces can be found on its web store as well.
Trend Themes
1. Affordable Winter Outerwear - Disruptive innovation opportunity: Develop low-cost, stylish winter jackets to attract budget-conscious consumers.
2. Statement-worthy Puffer Jackets - Disruptive innovation opportunity: Create bold and eye-catching puffer jackets with unique patterns and designs.
3. Seasonal Sales for Fashion Retailers - Disruptive innovation opportunity: Implement seasonal sales strategies to offer discounted prices on outerwear and attract more customers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate affordable winter outerwear into existing product lines to cater to a wider customer base.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop cost-effective and eco-friendly materials for winter jackets without compromising quality and style.
3. E-commerce - Disruptive innovation opportunity: Build online platforms that offer a wide range of affordable outerwear options, attracting price-conscious shoppers.
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