The Co-op Gro range has been launched as an exclusive line of vegan-friendly meal solutions for consumers seeking a convenient yet flavorful option for breakfast, lunch or dinner. The range includes more than 35 meat-free varieties that will be available at 2,000 Co-op locations as well as up to 4,000 independent retailers via the brand's wholesale operation, Nisa. The lineup includes chili con carne, sticky toffee pudding, a vegan steak bar and a Kashmiri pizza, amongst others.
CEO of Co-operative Food Jo Whitfield spoke on the new Co-op Gro range saying, "At Co-op, we make it easier to get products when you need them and we stay close to our customers changing requirements. We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience. Our new vegan range taps into the latest consumer trends and our online services meet the growing appetite for fast home deliveries.”