With the start of a new year prompting many consumers to reestablish their health and fitness goals, the occasion is perfect timing for the six-piece athletic apparel collection from Kith and P.E Nation.
The collection is comprised of dual-branded pieces that combine more neutral hues of gray, black, and while with vivid colors that pop in comparison, like orange and neon yellow. A series of pastel hues help to tie the contrasting colors together, resulting in a line that's both statement-worthy and wearable. This also allows the line to go from the gym to the street, with the functional pieces' focus on design giving them a modern streetwear aesthetic.
The six-piece range is available at both Kith and P.E Nation's web stores, as well as select Kith locations starting January 7th.
Why This Trend Is Growing
- Athletic Streetwear Collections
- Opportunity to collaborate with popular workout and streetwear brands for dual-branded collections.
- Functional Streetwear
- Design wearable fitness clothing that can transition from the gym to the street.
- Color-blocking
- Incorporating contrasting colors and hues in streetwear can create statement-worthy designs.
Industries Being Reshaped
- Athletic Apparel
- Athletic apparel industry can explore creative collaborations with streetwear brands to create unique products.
- Fashion Retail
- Fashion retailers can identify and cater to consumers looking for multi-functional streetwear and workout clothing.
- Online Retail
- Online retailers can benefit from offering exclusive collections with limited-time availability to create a sense of urgency among consumers.
