Mondelēz International has announced new packaging for its Cadbury Energy bar that will help to shift it away from plastic in a bid to highlight sustainability and recyclability. The bar is being exclusively trialled by the brand in New Zealand with a 100% recyclable paper packaging, which does not contain any foils, laminates or plastics on the interior for lining. This helps to enhance the packaging's ability to be easily recycled after use, while still ensuring freshness and protection.
Managing Director of Mondelēz International New Zealand Cara Liebrock spoke on the new Cadbury Energy bar packaging saying, "We are committed to making 100% of our packaging recyclable by 2025. While Cadbury is enjoyed by millions of people around the world, we’re excited to be able to do this innovative trial here in New Zealand. Given this is a world-first for us and the material is at the leading edge of packaging innovation, we’re committed to finding innovative solutions to the sustainability challenges facing the planet and this trial is a great example of this.”