The vision of contemporary Japanese designers is ever-expanding into the realm of Western European and North American spaces thanks to the diversification of streetwear brands and their inspirations. A great example of this is the lookbook for the seasonal Spring/Summer 2020 collection by UNIVERSAL PRODUCTS – an influential brand that is based in Japan and which celebrates 10 years of operation. One of the platforms that called attention to it was the popular streetwear website HYPEBEAST.
The garments in the collection by UNIVERSAL PRODUCTS take stylistic cues from expert contemporary Japanese designers. Revealed just before the end of 2019, the capsule is built on the concept of minimalism that embraces various “workwear staples and wardrobe essentials.”
Image Credit: UNIVERSAL PRODUCTS
Why This Trend Is Growing
- Contemporary Japanese Designers' Expanding Vision
- The diversification of streetwear brands and their inspirations provides an opportunity for contemporary Japanese designers to expand their vision into Western European and North American spaces.
- Minimalist Workwear Style
- The Spring/Summer 2020 collection by UNIVERSAL PRODUCTS showcase minimalist workwear style, which presents an opportunity for fashion brands to focus on functional and versatile wardrobe essentials.
- Influence of Streetwear Websites
- The popular streetwear website HYPEBEAST showcases the Japanese style workwear by UNIVERSAL PRODUCTS, indicating an opportunity for brands to leverage the influence of online fashion media platforms.
Industries Being Reshaped
- Streetwear Fashion
- The diversification of streetwear brands and their inspirations offers an opportunity for the fashion industry to incorporate minimalist workwear style and collaborate with contemporary Japanese designers.
- Online Fashion Media
- The popularity and influence of online fashion media platforms, such as HYPEBEAST, provides an opportunity for fashion brands to reach a wider audience and showcase their designs.
- Retail
- The focus on functional and versatile wardrobe essentials presents an opportunity for retailers to feature workwear staples and minimalist designs in their product offerings.
