Streamed Enlightenment

Brand engagement leverages educational livestreaming

Implications - In order to complement curated content in a way that feels spontaneous and authentic, brands are turning to livestream platforms to enlighten and engage younger viewers with real-time, unedited footage. A natural response to the demand from Millennials and Gen Z for meaningful brand interactions, this progression invites audiences to experience a glimpse behind the curtain while providing value-driven content that is as informative as it is memorable.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
79,399 Total Clicks
Sep 15 - Jul 16
Mild
MarketingBusinessBrandingSocial Media
Featured Examples
Live-Streamed Political Conventions - Twitter Shares Republic and Democratic National Conventions
SCORE 3.9
Mild 192 Clicks Pub: Jul 13, 16
Live-Streamed Political Conventions
Twitter Shares Republic and Democratic National Conventions
Twitter has partnered with CBS News to livestream the 2016 Republican and Democratic National Conventions. This isn’t the first time Twitter has signed a deal with a company to livestream an... [More]
Youth-Targeted News Networks - The VICE Channel Will Have Fewer Ads and Stream Simultaneously
SCORE 3.1
Mild 142 Clicks Pub: Nov 4, 15
Youth-Targeted News Networks
The VICE Channel Will Have Fewer Ads and Stream Simultaneously
This winter, there will officially be a VICE channel on cable television. The youth-centric alternative news outlet has been in talks with A&E to produce its own cable channel for a while now,... [More]
Livestreamed Morning Shows - DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
SCORE 4.4
Average 662 Clicks Pub: May 13, 16
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
‘Rise and Shine’ is the name of a new morning show that will be shared by DigitasLBi on Facebook Live. The livestreamed “feed show” from the New York-based advertising... [More]
In-Store Dairy Farm Projections - Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
SCORE 5
Average 202 Clicks Pub: May 14, 16
In-Store Dairy Farm Projections
Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
British supermarket chain Waitrose recently ran a campaign called ‘Live from the Farm’ that saw footage of three farms from which the brand sources their food and dairy livestreamed in-... [More]
Livestreamed Motorcycle Rides - A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
SCORE 4
Mild 132 Clicks Pub: Sep 12, 15
Livestreamed Motorcycle Rides
A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
In order to announce its 2016 lineup in a novel way, a global Harley-Davidson ride was staged on Periscope. In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were... [More]
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