In-App E-Commerce

Consumers embrace gaming and messaging apps with 'buy now' features

Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
112,485 Total Clicks
Apr 16 - May 16
Average
TechMobileMarketingSocial Media
Featured Examples
Multi-Character Snapchat Lenses - The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
SCORE 5.6
Warm 1,281 Clicks Pub: May 24, 16
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
The 20th Century Fox Snapchat takeover featured an interactive sponsored lens that let users pick from nine X-Men characters. The innovative use of the sponsored lens ad format is a first for the... [More]
Instagram-Shoppable Milkshakes - Sonic Will Serve Square Shakes Sold Through IG at Coachella
SCORE 5.6
Warm 2,783 Clicks Pub: Apr 4, 16
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
Ahead of Coachella 2016, American burger chain Sonic has created a unique range of Square Shakes that will be available to order through Instagram at the annual music festival event. The series of #... [More]
Shoppable Socialite Gaming Apps - The Kim Kardashian Hollywood Game Links to the Spring Web Store
SCORE 5.1
Warm 919 Clicks Pub: Apr 10, 16
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
A new partnership between shopping platform Spring and the Kim Kardashian Hollywood app has seen the integration of a direct in-game e-commerce link. The innovative collaboration will allow game... [More]
Ephemeral E-Commerce Advertising - Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
SCORE 5.1
Warm 723 Clicks Pub: Apr 30, 16
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Social media and photography app Snapchat has been introducing a number of different Snapchat ad opportunities, but shoppable snaps are finally forthcoming. According to Ad Week, Target and Lancome... [More]
Social Screenshot Coupons - Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
SCORE 5
Warm 455 Clicks Pub: Apr 28, 16
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
Knowing that Snapchat is one of the fastest growing social platforms, especially for marketing, Brazilian fashion retailer Hering used it as the place to host a Black Friday promotion. The ‘... [More]
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