Smartphone manufacturers use simplicity and sensory experience to expand
Implications - Though the majority of media is digital, smartphone use still lags behind with certain groups who do not identify as tech-savvy. This typically includes Boomers and those from a lower income bracket. Smartphone manufacturers are easing these groups into mobility through tactile features that hearken back to more simple methods of communication, showing the value of cyclicality.
Workshop Question - How could you make your product more accessible to older age groups?
Trend Themes
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Tactile Smartphones — Smartphone manufacturers are incorporating tactile features into their designs to appeal to seniors and those who are less tech-savvy.
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Simplified Smartphone Accessories — Inventors are creating smartphone accessories with enlarged buttons and emergency call features to accommodate elderly or disabled individuals who lack the motor control for touch screens.
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Square Smartphone Designs — Designers are reimagining the traditional smartphone design with square, two-piece models that incorporate a tactile keyboard and retractable hardware.
Industry Implications
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Consumer Electronics — The consumer electronics industry can leverage tactile smartphone designs to appeal to seniors and the less tech-savvy.
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Assistive Technology — Simplified smartphone accessories can be marketed to caregivers or organizations that work with the elderly or disabled.
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Handset Multi-media Manufacturing — Manufacturers of smartphones can incorporate tactile features to create differentiated products for niche markets.
