Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Take-Back
Retailers enhance electronics recycling programs to prove transparency.
2.4
Trend score
Trend
What is the Sustainable Take-Back trend?
Sustainable Take-Back: As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal.
Trend themes
Themes within the Sustainable Take-Back trend
Three behaviours holding the trend together01
Transparent Recycling Programs
Retailers are enhancing customer-facing electronics recycling programs to showcase a shared environmental goal.
02
Convenient Recycling Solutions
Retailers and pharmacies are offering more convenient ways to recycle electronics, reducing the hassle of visiting specialty stores.
03
Incentivized Recycling Programs
Retailers are partnering with recycling vendors to provide trade-in programs that reward customers with gift cards.
Industry implications
What the Sustainable Take-Back trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are leading the way in environmentalism and offering recycling programs as part of a shared environmental goal.
For
Pharmaceuticals
Pharmacies are offering electronic and battery recycling programs that encourage consumers to dispose of used electronics in an environmentally friendly way.
For
Consumer Electronics
The consumer electronics industry is innovating to enable the recycling and salvage of usable materials from old products.
Workshop question
How can your brand better connect to its consumers' personal values?
Trend signals
Trend signals for Sustainable Take-Back
Trend score 2.4 out of 10, from popularity 44%, activity 21%, freshness 8%.
Popularity44%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Sustainable Take-Back trend
4 featured examples from May 24, 2016CategoryEco
Rewarding Retail Recycling Programs
Target's NextWorth Program Rewards Consumers with Gift Cards
Opportunity to launch trade-in programs for electronics and incentivize consumers to shop at retail stores.
CategoryEco
Delivery-Based Recycling Programs
Staple's Driver Take-Back Program Collects Electronics on Site
Retailers that sell electronics will be the biggest industry beneficiaries from the expansion of delivery-based recycling programs.
CategoryEco
Convenient Pharmacy Recycling Programs
This Pharmacy Chain Accepts Used Electronics and Batteries
Pharmacies can enhance their customer experience and community engagement by providing convenient recycling services for electronic devices and batteries.
CategoryTech
Consumer Recycling Programs
The Best Buy Recycling Program Accepts Used Tech and Applicances
A growing industry for companies to specialize in the proper recycling and disposal of electronic waste.
