Category
Business
Assisted Conversion
Trend cluster
Category
Cannabis
Commerce
Regional marijuana legalization opens the door for new ventures.
4.6
Trend score
Trend
What is the Cannabis Commerce trend?
Cannabis Commerce: Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors.
Trend themes
Themes within the Cannabis Commerce trend
Three behaviours holding the trend together01
B2B services for cannabis businesses
As the legal recreational marijuana market grows, there is a demand for unique brands and products, creating opportunities for B2B service providers to leverage emerging sectors.
02
Scientific research and development in the cannabis industry
Startups like Potbotics are bringing biotechnology and DNA analysis to dispensaries to help doctors prescribe the right strain for the right condition, highlighting the need for scientific research and development in the cannabis industry.
03
Connective platforms for improved customer service
Innovative platforms like Baker Technologies are fully-equipped customer relationship management, loyalty and marketing tools, helping dispensaries improve customer service and win over customers much like other businesses do.
Industry implications
What the Cannabis Commerce trend means for industry
Where the trend changes the playbookFor
Biotech
The need for cannabis-specific scientific research and development highlights the potential for the biotech industry to get involved and bring innovations to the cannabis space.
For
Tech
As Microsoft and other tech companies collaborate with the cannabis industry, there is an opportunity for tech professionals to develop new software and tools to support the industry.
For
Retail
With the emergence of legal cannabis markets, there is a growing demand for unique brands and products, creating new opportunities for retail professionals to enter the cannabis industry.
Workshop question
In your current position as a company, how can you help new businesses that are embarking upon niche markets? Consider co-branding, co-creations and B2B involvement.
Trend signals
Trend signals for Cannabis Commerce
Trend score 4.6 out of 10, from popularity 72%, activity 57%, freshness 8%.
Popularity72%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the Cannabis Commerce trend
7 featured examples from Apr 13, 2015 to Aug 11, 2016CategoryTech
Connective Cannabis Platforms
This Platform Helps Marijuana Dispensaries Improve Customer Service
Marijuana dispensaries can benefit from disruptive innovation in customer relationship management, loyalty programs, and online reservation platforms.
CategoryLifestyle
Cannabis Merchandising Firms
The High Road Design Studio is Aiming to Rebrand Medical Marijuana
Interior design firms can tap into the growing cannabis industry by offering design solutions for dispensaries.
CategoryTech
Convenient Cannabis Service Apps
Blazenow is a New App That Helps Users Find Dispensaries
The cannabis industry stands to gain immensely from innovations in app-based services like Blazenow.
CategoryTech
Medical Marijuana Management Apps
The 'Releaf' App Tracks Patients' Cannabis Usage Statistics
Opportunity for technology companies to develop apps, wearable devices, and analytics platforms to track and analyze medical cannabis usage.
CategoryLifestyle
Seed-to-Sale Management Software
Flowhub is an Intuitive Growth Management System for Dispensaries
The emergent cannabis industry is at the forefront of seed-to-sale management software innovation.
CategoryLifestyle
Medical Marijuana Biotech Brands
Potbotics is a Biotech Startup Doing Revolutionary Research
Potbotics' incorporation of robotics, artificial intelligence, and DNA analysis in cannabis research opens up disruptive innovation opportunities within the biotechnology industry.
CategoryBusiness
Corporate Cannabis Collaborations
Microsoft Software Will Be Used to Track Legal Marijuana Sales
The use of software in the legal marijuana industry presents opportunities for growth and innovation within the tech industry.
