A Denver, Colorado-based company by the name of Baker Technologies has developed an innovative new platform that is designed to make it easier for marijuana dispensaries to attract new customers, improve their customer service and even reward customers for their loyalty.
The platform was originally developed as a way to help customers reserve marijuana products in advance before picking them up, but has now evolved into a fully-equipped customer relationship management, loyalty and marketing platform.
While cannabis is slowly becoming legal in several territories, many dispensaries have a hard time engaging with customers due to a myriad of restrictive political and regulatory requirements. This is where the Baker Technologies software comes in. By offering cannabis-centric customer management tools, the platform empowers dispensaries to attract and win over customers much like other businesses do.