Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegetarian
2.0
Consumers think outside of the box with elaborate veggie substitutions.
3.8
Trend score
Trend
What is the Vegetarian 2.0 trend?
Vegetarian 2.0: With the proliferation of food blogs and branded recipe resources that make culinary inspiration increasingly accessible, consumers are fully embracing the replication of elaborate dishes with vegetable substitutions for meat. This progression is related to the health and wellness concerns regarding over-consumption of dairy and meat.
Trend themes
Themes within the Vegetarian 2.0 trend
Three behaviours holding the trend together01
Plant-Based Alternatives
Consumers are opting for plant-based alternatives to traditional meat dishes in an effort to eat healthier and reduce their environmental impact.
02
Repurposing Seasonal Produce
Recipes and dishes that incorporate seasonal produce in unconventional ways are gaining popularity as consumers seek to reduce waste and embrace healthier, plant-based meals.
03
Healthy Fast Food Options
Fast food chains and restaurants are introducing more plant-based and healthy options to appeal to health-conscious consumers.
Industry implications
What the Vegetarian 2.0 trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is seeing a rise in plant-based and healthier options to meet the demand of health-conscious consumers.
For
Environmental Sustainability
The trend towards plant-based diets and sustainable food practices reflects a larger movement towards environmental sustainability and conservation.
For
Health and Wellness
The popularity of plant-based diets and healthy fast food options reflects a growing interest in health and wellness among consumers.
Workshop question
What concerns do consumers have about your industry and how can you innovate around the more beneficial aspects of your industry?
Trend signals
Trend signals for Vegetarian 2.0
Trend score 3.8 out of 10, from popularity 56%, activity 49%, freshness 8%.
Popularity56%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Vegetarian 2.0 trend
9 featured examples from Sep 17, 2015 to Aug 8, 2017CategoryLifestyle
Pulled Mushroom Sandwiches
This Cleveland Tavern Offers a Pulled Barbecued Mushroom Sandwich
Restaurants can introduce innovative vegetarian sandwiches like the Pulled Barbecue Mushroom Sandwich to cater to the increasing demand for meat-free options.
CategoryLifestyle
Ultra-Healthy Burgers
The 'Nutri-Burger' is Branded as the World's Healthiest Burger
The health-food industry can collaborate with chefs and nutritionists to develop and market ultra-healthy burger options to health-conscious consumers.
CategoryLifestyle
Healthy Almond Pizzas
Cookie and Kate's Almond and Broccolini Pizza Recipe is Nutty and Green
The incorporation of unusual toppings and healthier ingredients presents an opportunity for disruptive innovation in the pizza industry
CategoryLifestyle
Indulgent Vegan Enchiladas
This Recipe Offers a Vegan Twist on a Tasty Mexican Dish
The food and beverage industry can capitalize on the rising trend of plant-based eating by developing innovative vegan dishes and products.
CategoryLifestyle
Seasonal Squash Pizzas
This Pizza is Made from Healthy and Flavorful Fall Ingredients
Incorporating seasonal, trendy ingredients into menu offerings, providing unique and healthy options for customers.
CategoryLifestyle
Kidney Bean Burgers
McDonald's is Now Serving the Vegetarian-Friendly 'Veggie McSpice' in Norway
Fast food chains like McDonald's, Taco Bell, and Wendy's are responding to the demand for plant-based options by developing innovative vegetarian menu offerings.
CategoryLifestyle
Hearty Plant-Based Burgers
Umami Burger is Now Serving the Impossible Burger by Impossible Foods
Food and beverage companies can capitalize on the demand for plant-based burgers by creating new products and expanding their vegetarian and vegan offerings.
CategoryLifestyle
Plant-Based Pulled Pork Burgers
Soul Burger's Pulled Pork BBQ Burger is Made with Jackfruit
Fast food chains are incorporating more plant-based options into their menus to cater to the growing demand for vegan and vegetarian options.
CategoryLifestyle
At-Home Cricket Jerky
Aketta Offers Recipes for Its Whole Roasted Crickets
Insect-based protein products and at-home cooking ingredients are disrupting the traditional food industry.
