Consumers think outside of the box with elaborate veggie substitutions
Implications - With the proliferation of food blogs and branded recipe resources that make culinary inspiration increasingly accessible, consumers are fully embracing the replication of elaborate dishes with vegetable substitutions for meat. This progression is related to the health and wellness concerns regarding over-consumption of dairy and meat.
Workshop Question - What concerns do consumers have about your industry and how can you innovate around the more beneficial aspects of your industry?
Trend Themes
1. Plant-based Alternatives - Consumers are opting for plant-based alternatives to traditional meat dishes in an effort to eat healthier and reduce their environmental impact.
2. Repurposing Seasonal Produce - Recipes and dishes that incorporate seasonal produce in unconventional ways are gaining popularity as consumers seek to reduce waste and embrace healthier, plant-based meals.
3. Healthy Fast Food Options - Fast food chains and restaurants are introducing more plant-based and healthy options to appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing a rise in plant-based and healthier options to meet the demand of health-conscious consumers.
2. Environmental Sustainability - The trend towards plant-based diets and sustainable food practices reflects a larger movement towards environmental sustainability and conservation.
3. Health and Wellness - The popularity of plant-based diets and healthy fast food options reflects a growing interest in health and wellness among consumers.
