Condensed Broadcast

Consumers prefer short bursts of newsworthy information, not excessive content

Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to stay informed and meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
51,709 Total Clicks
Jul 15 - May 16
Mild
Featured Examples
Summarized News Apps - Pipes Provides Straight-Forward News by Describing an Article's 4 Main Points
SCORE 5.6
Warm 1,095 Clicks Pub: Oct 17, 15
Summarized News Apps
Pipes Provides Straight-Forward News by Describing an Article's 4 Main Points
‘Pipes’ is an iOS app that provides summarized news articles to the fast-paced person who just wants the gist. With a news feed similar to that of Facebook, the clean interface makes it... [More]
Curated Morning News Apps - The 'Refinery29 This AM' App Features Curated News Stories
SCORE 6
Warm 666 Clicks Pub: Feb 2, 16
Curated Morning News Apps
The 'Refinery29 This AM' App Features Curated News Stories
The ‘Refinery29 This AM’ is a new app that provide a selection of curated news stories on fashion, politics, celebrity news and current events. The app was designed by Refinery29, which... [More]
Millennial-Targeted Election Apps - The 'Politalk' App Helps Users Discover Their Political Identity
SCORE 3.8
Mild 493 Clicks Pub: Apr 13, 16
Millennial-Targeted Election Apps
The 'Politalk' App Helps Users Discover Their Political Identity
‘Politalk’ is a new app that helps young voters figure out which candidate to support in the 2016 presidential election. While the election may still be several months away, many people... [More]
Livestreamed Morning Shows - DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
SCORE 4.4
Average 663 Clicks Pub: May 13, 16
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
‘Rise and Shine’ is the name of a new morning show that will be shared by DigitasLBi on Facebook Live. The livestreamed “feed show” from the New York-based advertising... [More]
Time-Sensitive News Apps - The 'Few Minutes' App Helps Users Sort Through the News More Quickly
SCORE 4
Average 564 Clicks Pub: Jul 6, 15
Time-Sensitive News Apps
The 'Few Minutes' App Helps Users Sort Through the News More Quickly
‘Few Minutes’ is a time-sensitive news app that filters articles according to how long it will take to read them. With so many digital news outlets to choose from, it can be difficult... [More]
Exclusive Game-Showcasing Deals - Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
SCORE 2.3
Untested 132 Clicks Pub: Apr 30, 16
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
In an unprecedented deal, social media app Snapchat reached an agreement with American broadcaster NBC to show the Olympics. Highlights of the Rio 2016 Olympic Games taking place this August will be... [More]
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