Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artisanal
Edible
Cannabis-infused edibles go highbrow with inventive gourmet creations.
4.1
Trend score
Trend
What is the Artisanal Edible trend?
Artisanal Edible: Creative emerging brands are producing artisan edibles and are being embraced by both medical and recreational consumers where legalization has created the opportunity to do so. In addition to highlighting the opportunity for new groups of consumers to be exposed to this product, this progression demonstrates that particular consumer taste preferences and attention to quality of ingredients are priorities applied to all areas of consumption.
Trend themes
Themes within the Artisanal Edible trend
Three behaviours holding the trend together01
Artisanal Cannabis Edibles
Emerging brands are producing artisan edibles empowered by small-batch approach and expertise in high-quality ingredients.
02
Transparent Ingredient Branding
Brands provide undisguised and natural list of healthy products found inside the cereal blend or edible treat.
03
Vegan Cannabis Edibles
Recreational and medical drug edibles are becoming more accessible that offer cannabis products adhering to vegan dietary restrictions.
Industry implications
What the Artisanal Edible trend means for industry
Where the trend changes the playbookFor
Gourmet Food and Beverage
The evolution of cannabis infused into gourmet food and beverage industry.
For
Packaging and Branding
Innovations in packaging and branding that reflect sophisticated design and cultural acceptance of cannabis products.
For
Health and Wellness
The emergence of edibles as an alternative medication for their medical properties in the health and wellness industry.
Workshop question
How could your brand appeal to highbrow aesthetics? How about lowbrow aesthetics?
Trend signals
Trend signals for Artisanal Edible
Trend score 4.1 out of 10, from popularity 58%, activity 56%, freshness 8%.
Popularity58%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Artisanal Edible trend
8 featured examples from Apr 20, 2015 to May 17, 2016CategoryMarketing
Cannabis-Infused Gum Packaging
This Branding Mixes Classic Typography with Mesmerizing Graphics
The cannabis industry can capitalize on the trend of functional packaging and multicolored graphics to create unique branding for their products.
CategoryLifestyle
Hemp-Infused Sacred Chocolates
The Amasuni Butsuda is a Cannabis Dessert Shaped Like Buddha
Opportunity for cannabis companies to expand their product offerings beyond traditional forms like oils and tinctures into the lucrative cannabis edibles market.
CategoryLifestyle
Vegan Cannabis Edibles
Rapper Waka Flocka is Set to Release a Line of THC-Infused Granola Bars
The cannabis industry has the opportunity to expand its consumer base by offering vegan edibles for consumers interested in the medicinal benefits of cannabis, who also adhere to…
CategoryLifestyle
Wholesome Artisan Edibles
Auntie Dolores Proudly Produces Gourmet Cannabis Edible Treats
Auntie Dolores' innovative approach to packaging and presentation of cannabis edibles can inspire high-end gourmet food companies to create unique packaging and specialize in nich…
CategoryLifestyle
Artisanal Cannabis Edibles
Shearer and Dahl is a Toronto-Based Medicinal Edibles Brand
The cannabis edibles industry provides opportunities for innovation and growth as consumers increasingly seek out sophisticated and gourmet products.
CategoryArt & Design
Edible Cannabis Product Packaging
Snoop Dogg and Pentagram are Creating Colorful Food Designs
The cannabis industry can benefit from hiring graphic design, packaging design, and branding agencies to develop visually appealing and easy-to-use packaging for their edible prod…
CategoryLifestyle
Small-Batch Artisan Edibles
Denver's Sweet Grass Kitchen Has a Medicinal and Recreational Menu
The cannabis-infused edibles industry is ripe for disruption by adopting small-batch artisanal techniques and offering innovative, high-quality products.
CategoryLifestyle
Antioxidant Cannabis Granolas
The Wholesome Hemp Cereal Offers Transparent Ingredient Branding
Food retailers can take advantage of the trend towards healthy breakfast options by offering transparent ingredient branding and nutritious cereal options.
