Cannabis-infused edibles go highbrow with inventive gourmet creations
Implications - Creative emerging brands are producing artisan edibles and are being embraced by both medical and recreational consumers where legalization has created the opportunity to do so. In addition to highlighting the opportunity for new groups of consumers to be exposed to this product, this progression demonstrates that particular consumer taste preferences and attention to quality of ingredients are priorities applied to all areas of consumption.
Workshop Question - How could your brand appeal to highbrow aesthetics? How about lowbrow aesthetics?
Trend Themes
1. Artisanal Cannabis Edibles - Emerging brands are producing artisan edibles empowered by small-batch approach and expertise in high-quality ingredients.
2. Transparent Ingredient Branding - Brands provide undisguised and natural list of healthy products found inside the cereal blend or edible treat.
3. Vegan Cannabis Edibles - Recreational and medical drug edibles are becoming more accessible that offer cannabis products adhering to vegan dietary restrictions.
Industry Implications
1. Gourmet Food and Beverage - The evolution of cannabis infused into gourmet food and beverage industry.
2. Packaging and Branding - Innovations in packaging and branding that reflect sophisticated design and cultural acceptance of cannabis products.
3. Health and Wellness - The emergence of edibles as an alternative medication for their medical properties in the health and wellness industry.
