The 'Social Towel' is an innovative initiative launched in Brazil by collective inspired to create opportunities for people to make meaningful connections offline. The unique approach involves public blankets to share with strangers in some of the country's parks.
The premise for the 'Social Towel' is based on the fact that most people make most of their acquaintances online. Given that many of us are too often distracted by the likes of Facebook, Twitter and Instagram, it can be hard to break away from the screen to make friends face-to-face. The 'Social Towel' hopes to change this by providing that offline opportunity in a public space.
The 'Social Towel' is an example of the push to "unplug" and take breaks from technology in order to enjoy the company of others.