Editorialized E-Commerce

Fashion brands blur the line between e-commerce and content

Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally.
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
97,661 Total Clicks
Aug 15 - Sep 17
This Month and Warm
Featured Examples
Luxe E-Commerce Collaborations - The Gucci x Net-a-Porter Capsule Collection is Summer-Ready
SCORE 7.3
Warm 3,643 Clicks Pub: May 13, 16
Luxe E-Commerce Collaborations
The Gucci x Net-a-Porter Capsule Collection is Summer-Ready
The newly launched Gucci x Net-a-Porter capsule collection celebrates summer and consists of flower-patterned wardrobe staples. The 70s-themed womenswear range consists of flirty clothing staples... [More]
Couture E-Commerce Debuts - The Givenchy E-Commerce Platform Will Include Fashion Week Livestreams
SCORE 8.2
This Month and Hot 487 Clicks Pub: Sep 14, 17
Couture E-Commerce Debuts
The Givenchy E-Commerce Platform Will Include Fashion Week Livestreams
Released ahead of the debut of the brand’s first ready-to-wear collection from its new artistic director, the new Givenchy e-commerce website is brought to life with a new campaign by famed... [More]
360-Degree E-Commerce Shops - The New Gucci E-Commerce Site Features an Editorial Section
SCORE 6.4
Warm 2,670 Clicks Pub: Mar 30, 16
360-Degree E-Commerce Shops
The New Gucci E-Commerce Site Features an Editorial Section
The new Gucci e-commerce website is an immersive visual experience characterized by its stunning creative vision and the ability to view each piece via 360-degree video. The website also features a... [More]
Rebranded Fashion E-Commerce Sites - The Tanya Taylor Site Lets Customers Shop Looks from the Runway
SCORE 4.4
Average 911 Clicks Pub: Aug 26, 15
Rebranded Fashion E-Commerce Sites
The Tanya Taylor Site Lets Customers Shop Looks from the Runway
E-commerce sites is the way of the future for many retail brands including Tanya Taylor. The popular fashion heavy weight recently rebranded its site to offer consumers an interactive platform to... [More]
360-Degree Video Lookbooks - The Been Trill x Coke Lookbook Was Shot on the NYC Subway
SCORE 4.8
Average 291 Clicks Pub: Mar 30, 16
360-Degree Video Lookbooks
The Been Trill x Coke Lookbook Was Shot on the NYC Subway
The Been Trill x Coke collaboration has given way to an immersive 360-degree video lookbook that provides a whole new way of exploring the collection. The interactive lookbook feature was created... [More]
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