The new Gucci e-commerce website is an immersive visual experience characterized by its stunning creative vision and the ability to view each piece via 360-degree video. The website also features a new editorial section, which it hopes to be a "visually compelling exploration" of creative director Alessandro Michele's collections that will likely be as valuable as seeing the clothes for themselves in-store.
The new Gucci e-commerce experience is a great opportunity to strengthen consumer awareness of its lifestyle aesthetic, while it also highlights a product's best uses with features like the "Wear With" look suggestion tool.
The new Gucci e-commerce experience is accessible in five languages across 23 countries. The new editorial section of the e-commerce site is titled 'The Agenda' and will feature exclusive brand content.