The Been Trill x Coke collaboration has given way to an immersive 360-degree video lookbook that provides a whole new way of exploring the collection. The interactive lookbook feature was created for the Been Trill x Coke collaboration by photographer, director and Instagram icon Pretty Puke, who is based in LA.
The overall experience of the 360-degree video lookbook is described by Pretty Puke as a "byproduct of today's culture," specifically the relationship between youth and traditional approaches to style in the Tumblr era.
The Been Trill x Coke lookbook features a group that includes Gabe of art collective Uzi and company laying around on an abandoned subway car at what seems like the end of the night. The unique experience of the Been Trill x Coke lookbook demonstrates the ways in which today's consumers are expecting to consume media.
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