Ominous Americana

Infused with dark elements, brands alter traditional views of the American dream

Implications - As a modern act of rebellion, brands cater to consumers who prefer products that challenge their idealistic childhood beliefs. This shift in consumer desire for dark nostalgia resonates with Millennial consumers who grew up in North America during the financial crisis; viewing their era as unstable economically clarifies the need to rebel and distort things that were once pure.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
345,204 Total Clicks
Aug 15 - May 16
Warm
Pop CultureFashionMarketingLifestyle
Featured Examples
Ironic Goth Apparel - The Killstar 'Like It Fast' Lookbook Boasts Remixed Logos
SCORE 6.5
Warm 5,025 Clicks Pub: Jan 26, 16
Ironic Goth Apparel
The Killstar 'Like It Fast' Lookbook Boasts Remixed Logos
Killstar’s ‘Like it Fast’ lookbook highlights ironic Goth apparel and remixed logo examples. Inspired by fast food giant McDonald’s, the streetwear brand adorns its latest... [More]
Soda Brand Streetwear Lines - The Stereo Vinyls x Coca-Cola Collection is a Unique Collaboration
SCORE 6.2
Warm 6,335 Clicks Pub: Feb 29, 16
Soda Brand Streetwear Lines
The Stereo Vinyls x Coca-Cola Collection is a Unique Collaboration
A recently launched Stereo Vinyls x Coca-Cola collaboration has given way to a playful streetwear collection adorned with vintage logos from the iconic soda brand. Using plenty of old Coca-Cola... [More]
Disney-Inspired Leather Hats - The Mickey's Mistress Cap Mocks an Iconic Disney Character
SCORE 4.6
Average 2,193 Clicks Pub: Aug 14, 15
Disney-Inspired Leather Hats
The Mickey's Mistress Cap Mocks an Iconic Disney Character
Mickey Mouse is an iconic Disney character and the inspiration behind this leather cap. Offered on the Badacious web boutique, this hat shows a different side of the cartoon mouse. Titled ‘... [More]
Skater Disney Clothing - Vans Teams Up with Disney to Create a Young at Heart Apparel Collection
SCORE 4.9
Average 860 Clicks Pub: Sep 29, 15
Skater Disney Clothing
Vans Teams Up with Disney to Create a Young at Heart Apparel Collection
Two seemingly unlikely brands meet in the Young At Heart apparel collection put together by Vans and inspired by Disney. The line features an edgy skater aesthetic paired with designs, logos and... [More]
Skeletal Mouse Rings - Tom Wood's Fashionable Rings Feature a Mickey Mouse Skull Embellishment
SCORE 4.5
Average 521 Clicks Pub: May 29, 16
Skeletal Mouse Rings
Tom Wood's Fashionable Rings Feature a Mickey Mouse Skull Embellishment
Designer Tom Wood is one of the creative minds behind the John Andre Hanøy’s line of elaborate rings that feature macabre skull embellishments made using Mickey Mouse’s visage. The... [More]
Gothic Fast Food Handbags - The Unhappy Meal Handbag is a Cryptic Play on McDonald's Merchandise
SCORE 3
Mild 489 Clicks Pub: Mar 7, 16
Gothic Fast Food Handbags
The Unhappy Meal Handbag is a Cryptic Play on McDonald's Merchandise
Killstar’s UnHappy Meal handbag is designed for goth girls who love a little bit of sardonic irony. The bag is a delightful play on the McDonald’s Happy Meal if the friendly fast food... [More]
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