Infused with dark elements, brands alter traditional views of the American dream
Implications - As a modern act of rebellion, brands cater to consumers who prefer products that challenge their idealistic childhood beliefs. This shift in consumer desire for dark nostalgia resonates with Millennial consumers who grew up in North America during the financial crisis; viewing their era as unstable economically clarifies the need to rebel and distort things that were once pure.
Workshop Question - What counter-trends can you tap into in order to resonate with the modern individualistic consumer?
Trend Themes
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Dark Nostalgia — Consumer desire for products that challenge their idealistic childhood beliefs; viewing their era as unstable economically clarifies the need to rebel and distort things that were once pure.
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Ironic Branding — Remixing, altering, or recreating iconic logos in a way that creates a satirical or ironic message, resonating with niche subcultures.
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Pop Culture X High Fashion Collaboration — Collaborations between fast food, soda, and Disney brands with high fashion designers to create collections that mix popular and niche cultures in new and innovative ways.
Industry Implications
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Fashion — Innovative collaborations between fashion designers and brands that mix popular and niche cultures in new inventive ways.
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Retail — Creating products catering to the darker nostalgia desires and ironic branding of consumers seeking to distort things that were once pure.
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Marketing — Remixing, altering, or recreating iconic logos in a way that creates a satirical or ironic message, resonating with niche subcultures through innovative marketing strategy.
6 Featured, 52 Examples:
381,341 Total Clicks
Date Range:
Aug 15 — May 16
Trending:
Warm
Consumer Insight Topics:
