Branded Self-Care

Brands pamper in an attempt to be transformative

Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts and pivoting branding to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality.
SCORE 5.2
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Activity
Freshness
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Patterns
228,791 Total Clicks
Mar 16 - Nov 17
This Year and Average
Featured Examples
Relaxing Chocolate Bar Pop-Ups - The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
SCORE 6.4
Warm 7,298 Clicks Pub: May 5, 16
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
Today Cadbury is opening its highly anticipated Dairy Milk Medley Lounge to give consumers a new way to indulge in its products. Chocolate is often associated with pampering one’s self and now... [More]
Beer Brand Massages - Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
SCORE 4.5
Average 2,553 Clicks Pub: May 23, 16
Beer Brand Massages
Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
At Westfield Stratford in London, the public was recently invited to experience a massage event from Thailand’s Chang Beer brand. The experiential event gave Londoners the chance to get a... [More]
Stress-Free Shopping Experiences - OpenTable's Relaxing Black Friday Experience is Set in a Tea Room
SCORE 4.1
This Year and Average 471 Clicks Pub: Nov 24, 17
Stress-Free Shopping Experiences
OpenTable's Relaxing Black Friday Experience is Set in a Tea Room
The Black Friday experience is rarely called relaxing, as many consumers find this online shopping holiday to be overwhelming and stressful, as well as one that leaves them with a feeling of missing... [More]
Bunny Adoption Pop-Up Spas - Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
SCORE 2
Untested 601 Clicks Pub: Mar 18, 16
Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
7th Heaven hosted an organic beauty pop-up in London’s luxurious Covent Garden district. The immersive experience served as a key brand touchpoint, while it also highlighted some of the brand&#... [More]
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