Branded Self-Care

Brands pamper in an attempt to be transformative

Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts and pivoting branding to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality.
SCORE 5.8
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Activity
Freshness
Megatrends
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304,604 Total Clicks
Jul 15 - May 16
Warm
Featured Examples
Relaxing Chocolate Bar Pop-Ups - The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
SCORE 7.1
Warm 5,424 Clicks Pub: May 5, 16
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
Today Cadbury is opening its highly anticipated Dairy Milk Medley Lounge to give consumers a new way to indulge in its products. Chocolate is often associated with pampering one’s self and now... [More]
Glamorous Beauty Pop-Ups - Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
SCORE 6.9
Warm 27,634 Clicks Pub: Jul 9, 15
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Held in March of 2015 in London, the ‘Curls Best Friend’ Benefit beauty pop-up was a pristinely branded, glamorous affair. The multi-level space that played host to the beauty and... [More]
Rejuvenating Holiday Pop-Ups - This RBC Avion Shop Rewards Customers for the Holidays
SCORE 7
Warm 3,048 Clicks Pub: Sep 29, 15
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
Every year, RBC rewards its Avion cardholders with a unique holiday experience in selected malls in major markets across Canada. The RBC Avion Holiday Pop-Up Boutique is designed to provide valued... [More]
Beer Brand Massages - Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
SCORE 5.3
Warm 2,071 Clicks Pub: May 23, 16
Beer Brand Massages
Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
At Westfield Stratford in London, the public was recently invited to experience a massage event from Thailand’s Chang Beer brand. The experiential event gave Londoners the chance to get a... [More]
Rejuvenating Festival Stations - Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
SCORE 3.7
Mild 2,495 Clicks Pub: Jul 21, 15
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
As a company that carries numerous products to support a yoga practice, it was only natural for Zappos to have a presence at Wanderlust 2015 with a festival booth. In order to give yogis a... [More]
Bunny Adoption Pop-Up Spas - Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
SCORE 2.7
Mild 293 Clicks Pub: Mar 18, 16
Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
7th Heaven hosted an organic beauty pop-up in London’s luxurious Covent Garden district. The immersive experience served as a key brand touchpoint, while it also highlighted some of the brand&#... [More]
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