Branded Self-Care

Brands pamper in an attempt to be transformative

Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts and pivoting branding to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality.

Workshop Question - In what way can your brand showcase its concern for each consumer's wellbeing?
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
104,029 Total Clicks
Mar 18 - Dec 18
This Quarter and Hot
Featured Examples
Branded Multi-Sensory Hotels - The Dove Hotel Helps Guests Discover Their Unique "Pleasure Profile"
SCORE 9
This Quarter and V. Hot 2,393 Clicks Pub: Oct 24, 18
Branded Multi-Sensory Hotels
The Dove Hotel Helps Guests Discover Their Unique "Pleasure Profile"
Chocolate brand Dove opened The Dove Hotel as a pop-up in Shanghai, China. It is an immersive experience that highlights the importance pleasure plays in one’s sense of well-being. After... [More]
Festive Grooming Pop-Ups - Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
SCORE 9.1
This Quarter and V. Hot 1,700 Clicks Pub: Dec 1, 18
Festive Grooming Pop-Ups
Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
Knowing that consumers’ schedules tend to be jam-packed during the holiday rush, Benefit Cosmetics is opening ‘The Jingle Brow Express’ pop-up in London just days before Christmas.... [More]
Luxurious Multi-Experience Pop-up Boutiques - Fendi's Pop-Up Features Tasty Treats & Whimsical Decor
SCORE 8.2
This Year and Hot 2,904 Clicks Pub: Aug 3, 18
Luxurious Multi-Experience Pop-up Boutiques
Fendi's Pop-Up Features Tasty Treats & Whimsical Decor
Luxurious Italian brand Fendi sets up an existing pop-up boutique within the premises of famous London department store Selfridges. The temporary shop combines multiple experiences that are... [More]
Personal Fragrance Pop-Ups - Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
SCORE 7.8
This Year and Hot 1,679 Clicks Pub: Mar 26, 18
Personal Fragrance Pop-Ups
Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
French perfumer and maker of scented luxury products Diptyque recently opened its first-ever temporary retail store in the form of a personal fragrance pop-up. The interactive store in SoHo was... [More]
Interactive Luxury Sleepwear Retail - Lunya's 'The Bedroom' Opened in Santa Monica
SCORE 7.5
This Year and Warm 999 Clicks Pub: Aug 6, 18
Interactive Luxury Sleepwear Retail
Lunya's 'The Bedroom' Opened in Santa Monica
Concept spaces aren’t anything new, but Lunya’s ‘The Bedroom’ pop-up is really pushing the boundaries in terms of interactive retail. Opened in Santa Monica, this space... [More]
Experience-Driven Beauty Pop-Ups - Sephora's Latest Activation Will Take Place in L.A
SCORE 6.9
This Year and Warm 823 Clicks Pub: Jul 19, 18
Experience-Driven Beauty Pop-Ups
Sephora's Latest Activation Will Take Place in L.A
Interactive beauty pop-ups aren’t a new concept, but Sephora’s latest activation is aiming to re-define the role that beauty plays in a consumer’s life through experimental... [More]
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