SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,372 more

Actionable News

Publications devoted strictly to humanitarian issues encourage consumer action

Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers -- specifically the Millennial generation, are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority.

Workshop Question - What role does your brand play when it comes to causes? How could you take part in a way that aligns with your brand?

SCORE 3.4

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 44 Examples: 39,630 Total Clicks

Date Range: Jul 15 - May 16

Trending: Mild

Consumer Insight Topics: Business Social Good Activism

Featured Examples

Wildlife Protection Publications - 'Wildlife Watch' Produces Articles About Threatened Animals

SCORE 5.1

Warm 1,015 Clicks Pub: Nov 6, 15

Wildlife Protection Publications

'Wildlife Watch' Produces Articles About Threatened Animals

National Geographic recently launched a publication called ‘Wildlife Watch,’ which will produce factual articles about threatened species. The entire publication is dedicated to giving a &... [More]

Millennial-Targeted Election Apps - The 'Politalk' App Helps Users Discover Their Political Identity

SCORE 3

Mild 637 Clicks Pub: Apr 13, 16

Millennial-Targeted Election Apps

The 'Politalk' App Helps Users Discover Their Political Identity

‘Politalk’ is a new app that helps young voters figure out which candidate to support in the 2016 presidential election. While the election may still be several months away, many people... [More]

Anti Ad-Blocking Campaigns - UNICEFs Banners Liken Online Ad Blocking to Ignoring Children's Rights

SCORE 4.3

Average 252 Clicks Pub: Nov 4, 15

Anti Ad-Blocking Campaigns

UNICEFs Banners Liken Online Ad Blocking to Ignoring Children's Rights

With the arising of a large debate around online ad blocking, UNICEF has joined in with its own ad banners that specifically target those who enable the blocking technology. With an ad that reads, &#... [More]

Advocacy News Bots - Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story

SCORE 3

Mild 299 Clicks Pub: May 18, 16

Advocacy News Bots

Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story

‘Offsite’ is a soon-to-be-launched news bot from media company Mic that’s set to change the way readers interact with content on and off the site. Mic is a media company with a... [More]

Action-Enabling News Apps - Ideal Impact Shows You Advocacy Opportunities Based on What You Read

SCORE 0.9

Untested 256 Clicks Pub: Jul 8, 15

Action-Enabling News Apps

Ideal Impact Shows You Advocacy Opportunities Based on What You Read

If you are looking for social impact and advocacy opportunities, this app will connect you with philanthropic organizations based on the news you read. Currently in beta mode, Ideal Impact helps... [More]