The electric motorcycle by Harley-Davidson is an exciting development that people of all walks of life will appreciate. Granted, the Hells Angels might think that the design would undermine their hard-earned reputation. Yet an electric motorcycle was bound to be introduced considering the direction that the auto industry is moving in. After all, the consumer gets what the consumer wants.
In regards to venturing into creating electric motorcycles, Harley-Davidson President Matt Levatich says, "We think that the trends in both EV technology and customer openness to EV products, both automotive and motorcycles, is only going to increase, and when you think about sustainability and environmental trends, we just see that being an increasing part of the lifestyle and the requirements of riders."