Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines.
Workshop Question - How can your brand incorporate convenience-enhancing app content into its offerings?
Trend Themes
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Shift to Increased Online Usage — The back-to-school trend of parents using mobile apps demonstrates a shift towards increased online usage, especially when it comes to kids' routines.
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Empowerment of Kids — The LaLa Lunchbox app empowers kids to make their own food choices and be more likely to eat what they've set out for themselves, while promoting a healthier lifestyle for the family.
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Tracking and Regulating Device Usage — The DinnerTime Plus app promotes healthy device usage habits in kids, while causing parents to be more mindful of their own device usage as well.
Industry Implications
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Mobile App Development — Mobile app development is an industry that can create convenient, streamlining, and empowering products to enhance routines of various industries including food and education.
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Health — The health industry is ready for a technology disruption that will allow consumers to track, monitor, and receive suggestions about their eating habits and nutrition.
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Education Administration — The education administration industry can gain from mobile app development focusing on streamlining administrative work, such as the MySchoolBucks app that helps parents quickly and securely load money to their child's school meal account.
6 Featured, 48 Examples:
188,080 Total Clicks
Date Range:
Jun 15 — Jun 16
Trending:
Average
Consumer Insight Topics:
