Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pretend
Pop-Up
Brands capture consumer attention with fake pop-up shop concepts.
4.0
Trend score
Trend
What is the Pretend Pop-Up trend?
Pretend Pop-Up: As urban consumers become more familiar with unexpected brand interactions in their day-to-day lives, brands have begun launching fake pop-up shops that serve as a covert method of revealing a new product or campaign. This progression is related to the modern consumer's marketing literacy and the need for brands to innovate around what individuals have come to expect from them.
Trend themes
Themes within the Pretend Pop-Up trend
Three behaviours holding the trend together01
Fake Pop-Up Shops
Brands are launching fake pop-up shops as a covert method to reveal new products/campaigns.
02
Misleading Experiences
Misleading and unconventional experiences are being designed to educate consumers on critical issues.
03
Faux Food Pop-Ups
Faux food pop-ups are offering creative and unconventional products to consumers.
Industry implications
What the Pretend Pop-Up trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The evolving consumer marketing literacy and need for brands to innovate in unexpected ways is disrupting the industry.
For
Health and Wellness
Misleading experiences and unconventional products are disrupting how consumers view critical health and wellness issues.
For
Food and Beverage
Faux food pop-ups are redefining the way consumers view conventional food products and the industry at large.
Workshop question
Recognizing the modern consumer's savvy media and marketing literacy, how could your brand construct a campaign to subvert consumer expectations?
Trend signals
Trend signals for Pretend Pop-Up
Trend score 4.0 out of 10, from popularity 62%, activity 51%, freshness 8%.
Popularity62%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Pretend Pop-Up trend
5 featured examples from Apr 5, 2015 to May 23, 2016CategoryLifestyle
Faux Fast Food Pop-Ups
This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
The food and beverage industry can adopt the concept of fast food supplements to attract health-conscious consumers and offer healthier options.
CategoryLifestyle
Fictional Beauty Brands
The Timeless Pop-Up Brings Attention to Elective Egg Freezing in London
Opportunities for creating fictional beauty brands and unique experiences for consumers.
CategoryMarketing
Creamer-Branded Pop-Up Cafes
The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
Food and beverage companies can leverage pop-up cafes and innovative marketing strategies to showcase their products in unique ways.
CategoryUnique
Educational Weapon Pranks
This Fake Gun Store Experiment Teaches People About the Danger of Guns
Innovative approaches to gun safety education in schools, workplaces, and communities to prevent accidents and promote responsible gun ownership.
CategoryLifestyle
Gluten-Free Bakery Stunts
Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
The grocery retail industry has the opportunity to capitalize on the increasing demand for gluten-free products by offering a wide range of options to cater to health-conscious co…
