Pretend Pop-Up

Brands capture consumer attention with fake pop-up shop concepts

Implications - As urban consumers become more familiar with unexpected brand interactions in their day-to-day lives, brands have begun launching fake pop-up shops that serve as a covert method of revealing a new product or campaign. This progression is related to the modern consumer's marketing literacy and the need for brands to innovate around what individuals have come to expect from them.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
146,812 Total Clicks
Apr 15 - May 16
Warm
MarketingLifestyle
Featured Examples
Faux Fast Food Pop-Ups - This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
SCORE 7
Warm 3,984 Clicks Pub: May 19, 16
Faux Fast Food Pop-Ups
This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
A creative Tokyo pop-up shop is offering consumers free “fast food supplements” in a curious laboratory-inspired space. The futuristic Fast Food Aid pop-up was designed by creative... [More]
Fictional Beauty Brands - The Timeless Pop-Up Brings Attention to Elective Egg Freezing in London
SCORE 6.6
Warm 1,666 Clicks Pub: Apr 6, 16
Fictional Beauty Brands
The Timeless Pop-Up Brings Attention to Elective Egg Freezing in London
Imagine there really was a magical elixir that kept you young forever—at least that’s what the Timeless Pop-Up Shop in London, England, appears to be selling. But the beauty brand... [More]
Creamer-Branded Pop-Up Cafes - The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
SCORE 5.9
Warm 1,339 Clicks Pub: May 23, 16
Creamer-Branded Pop-Up Cafes
The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
Organic Valley recently opened a creative pop-up cafe that highlighted the brand’s popular half-and-half creamer. However, instead of selling coffee and giving away free half-and-half, the... [More]
Educational Weapon Pranks - This Fake Gun Store Experiment Teaches People About the Danger of Guns
SCORE 3.4
Mild 449 Clicks Pub: Apr 5, 15
Educational Weapon Pranks
This Fake Gun Store Experiment Teaches People About the Danger of Guns
‘States United To Prevent Gun Violence’ recently opened a false gun store in New York City as part of its ‘Every gun has a history. Let’s not repeat it’ campaign, aimed... [More]
Gluten-Free Bakery Stunts - Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
SCORE 2
Untested 158 Clicks Pub: Mar 30, 16
Gluten-Free Bakery Stunts
Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
A recent publicity stunt carried out by Canadian grocery retailer Loblaws tricked unsuspecting consumers into testing out the brand’s private label’s gluten-free product range. Setting... [More]
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