Messenger Marketing

Brands use messenger apps to interact with consumers

Implications - As buzz continues to mount surrounding the future role of messenger apps in brand-consumer interaction, Facebook Messenger and WeChat have taken the lead with a number of notable campaigns and dedicated B2B services around the platform. In addition to highlighting the evolving relationship between brands and consumers that sees this type of communication as a customer service expectation rather than an intrusion of privacy, this pattern demonstrates the need for brands to explore the ways in which such platforms can enable them to exceed expectations .
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
69,283 Total Clicks
Mar 16 - Jul 16
This Year and Mild
Featured Examples
eCommerce Chatbot Programs - 'Mr. Chatbot' Supports eCommerce Companies with Sophisticated Chatbots
SCORE 6.7
Warm 1,656 Clicks Pub: Jun 2, 16
eCommerce Chatbot Programs
'Mr. Chatbot' Supports eCommerce Companies with Sophisticated Chatbots
The need for eCommerce companies to maintain a strong online presence that’s friendly and insightful is key, so ‘Mr. Chatbot’ is designed to help make interactions with customers... [More]
AI Finance Assistants - 'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
SCORE 5.7
Warm 1,078 Clicks Pub: May 13, 16
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
Personetics is a company that specializes in creating personalized digital guidance solutions specifically for financial institutions. Now, Personetics has launched a powerful tool called ‘... [More]
Flight-Booking Bots - The SkyScanner Facebook Messenger Bot Helps Travelers Book Flights
SCORE 5.1
Warm 567 Clicks Pub: Jun 6, 16
Flight-Booking Bots
The SkyScanner Facebook Messenger Bot Helps Travelers Book Flights
SkyScanner is known as one of the world’s most popular resources for finding and booking flights. The global search engine has now launched its own Facebook Messenger Bot, which allows... [More]
Candy Brand Chatbots - The Trolli Chabot is Aiming to Raise Brand Engagement with Millennials
SCORE 4.3
This Year and Average 187 Clicks Pub: Jul 21, 16
Candy Brand Chatbots
The Trolli Chabot is Aiming to Raise Brand Engagement with Millennials
The Facebook Messenger-powered Trolli chatbot is aimed at brand interaction with Millennials. The chatbot offers interactive quizzes, GIFs and prizes to keep users interacting with branded content.... [More]
TV Show Chatbots - Fans Can Interact with Their Favorite Silicon Valley Characters Via the Luka App
SCORE 2.8
Mild 211 Clicks Pub: Apr 29, 16
TV Show Chatbots
Fans Can Interact with Their Favorite Silicon Valley Characters Via the Luka App
In order to kick off the third season of Silicon Valley, HBO set up a fun collaboration that involves the Luka messenger app for chatbots. After downloading the app, fans of the show are able to... [More]
Social Media Boarding Passes - This Airline Now Uses Facebook Messenger to Send Flight Updates
SCORE 4
Mild 412 Clicks Pub: Mar 31, 16
Social Media Boarding Passes
This Airline Now Uses Facebook Messenger to Send Flight Updates
KLM Royal Dutch Airlines recently announced that passengers will now have the option to receive flight updates via Facebook Messenger. With more airlines using apps to streamline the boarding process,... [More]
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