Granular Zest

Mustard is elevated from classic condiment to a platform for experimentation

Implications - As consumers continue to explore new takes on old condiments for flavor enhancement, many are opting to move away from classic yellow "American" mustard in favor of artisan medleys that experiment with international flavors and varying levels of heat. Consumers embracing this new approach to a classic condiment demonstrates a desire to reposition familiar favorites that may seem to have grown tired.
SCORE 4
Popularity
Activity
Freshness
Megatrends
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31,819 Total Clicks
Aug 15 - Mar 17
This Year and Mild
MarketingLifestyleFoodBranding
Featured Examples
Cayenne-Spiced Mustards - French's 'Classic Yellow Spicy' is Set to Launch in the UK
SCORE 4.6
This Year and Average 468 Clicks Pub: Aug 15, 16
Cayenne-Spiced Mustards
French's 'Classic Yellow Spicy' is Set to Launch in the UK
In an effort to cater to the growing demand for more flavorful condiments, Empire Bespoke Food is launching French’s ‘Classic Yellow Spicy’ flavor in the UK. The new condiment is... [More]
Everything Bagel Mustards - Deli Dirt is an Everything Bagel Mustard Blend by Green Mountain
SCORE 3
Mild 270 Clicks Pub: May 5, 16
Everything Bagel Mustards
Deli Dirt is an Everything Bagel Mustard Blend by Green Mountain
Deli Dirt is an everything bagel mustard blend produced by Green Mountain Mustard. The artisanal blend takes inspiration from the delis of New York City, where everything bagels have a kind of cult-... [More]
Savory Mustard Crackling Snacks - The Snaffling Pig x Colman's Fried Pork Crackling is Delicious
SCORE 3.7
This Year and Mild 137 Clicks Pub: Mar 30, 17
Savory Mustard Crackling Snacks
The Snaffling Pig x Colman's Fried Pork Crackling is Delicious
Uniting two iconic brands for the first time, the Snaffling Pig x Colman’s Fried Pork Crackling is an unexpected snack creation that will come as welcome news for fans of either or both brands.... [More]
Small-Batch Mustard Sampler Packs - This Set from Seattle's Mustard & Co Includes a Garlic Dill
SCORE 2.6
Mild 262 Clicks Pub: May 17, 16
Small-Batch Mustard Sampler Packs
This Set from Seattle's Mustard & Co Includes a Garlic Dill
This small-batch mustard three-pack from Seattle’s Mustard & Co is a great example of the variety available within the artisan mustard scope. The delicious three-pack includes three... [More]
Tart Mustard Seed Spreads - These Jars of Pickled Mustard Seeds are Handmade by Ft Greene Farms
SCORE 2.2
Untested 91 Clicks Pub: Feb 10, 16
Tart Mustard Seed Spreads
These Jars of Pickled Mustard Seeds are Handmade by Ft Greene Farms
Described by the brand as “not your mama’s mustard,” this two-pack set of Picked Mustard Seeds hail from Brooklyn, where Ft Greene Farms is based. The unique artisanal brand... [More]
Traditional Thai Hot Sauces - This Unique Condiment Contains a Complex Blend Thai Flavors
SCORE 1.8
Untested 209 Clicks Pub: Aug 19, 15
Traditional Thai Hot Sauces
This Unique Condiment Contains a Complex Blend Thai Flavors
Lawrence Wu just launched a Kickstarter campaign to produce a unique hot sauce that features authentic Thai flavors. While there are many companies producing their own varieties of artisan hot sauce,... [More]
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