Consumers choose upscale nut-based beverages post-workout
Implications - As health-conscious consumers look to be more mindful of dairy consumption, many are embracing nut-based beverages that avoid the lactose and high sugar content of traditional post-workout smoothies. In addition to highlighting the push for familiar flavor experiences replicated in more healthy forms, this progression demonstrates the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages.
Workshop Question - How would you make your brand appear more wholesome or healthy without changing your primary messaging?
Trend Themes
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Nut-based Alternatives — Consumers are embracing nut-based beverages that avoid lactose and high sugar content of traditional products, demonstrating a push for familiar flavor experiences replicated in more healthy forms, highlighting the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages.
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Healthy and Flavorful — Consumers are seeking products that are both healthy and flavorful, allowing businesses to innovate on traditional ingredients and introduce more nutritious alternatives such as dairy-free milk products, nut juice hybrids, and almond butter beverages.
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Pure and Simple Ingredients — With a growing demand for the healthiest choices possible, consumers are looking for nut products made without unnecessary ingredients present in many dairy-free and nut-based milk offerings, creating opportunities for nut milk delivery services and DIY kits that help ensure the purest nut product possible.
Industry Implications
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Nut-based Beverage Industry — Opportunities to innovate on traditional ingredients, creating more nutritious and flavorful products to stay ahead of the competition.
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Healthy Food Industry — Expanding a product portfolio with healthy alternatives and experimenting to create interesting twists on traditional ingredients, intensifying the options available for consumers.
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Protein Supplement Industry — Creating portable protein offerings with unique flavor profiles to meet consumers' demand for more portable, high-protein snacks, desserts, and beverages.
