In an effort to promote press freedom, these Canadian Journalists for Free Expression ads use journalistic equipment to form guns and other weaponry. Designed and conceived by advertising agency Juniper Park, the 'Information is Ammunition' campaign uses items like tripods, microphones and audio equipment to recreate weapons. The thought-provoking print ads indicate how important this human right is as a pillar of democratic society, especially when it comes to conflict scenarios involving violence.
The non-governmental organization asks people to protect press freedom with this campaign. Dedicated to defending the right to free expression in Canada and around the world, Canadian Journalists for Free Expression programs include advocacy work, producing the Review of Free Expression in Canada and organizing an annual fundraising gala to honor courageous reporting.