Consumers are enticed by service-driven members-only retail concepts
Implications - Proving that consumers are still looking for top-tier customer service despite an emphasis on convenience, many individuals are opting to join members-only retail concepts that ensure high-quality amenities and dedicated assistance. In addition to highlighting the unique brick-and-mortar applications for subscription-based models, this progression demonstrates an interest in community-focused commerce that provides a more intimate shopping experience.
Workshop Question - If your brand were to create a members only service, what would it look like? What would the experience be for consumers?
Trend Themes
1. Members-only Stores - Exclusive stores with limited access to high-end clientele provide a personalized shopping experience.
2. Members-only Coffee Shops - Subscription-based coffee shops offer affordable options to consumers, encouraging customer retention and loyalty.
3. Luxury Members-only Entertainment Venues - Upscale cinemas, social clubs and tea houses that curate the consumer experience to provide a true sense of exclusivity.
Industry Implications
1. Retail - Retailers can benefit from providing high-end personalized experiences in limited access stores.
2. Food & Beverage - Coffee shops and food outlets can use subscription-based models to increase sales and customer loyalty.
3. Entertainment - Movie theaters and entertainment venues can provide a unique, high-end experience with membership plans.
8 Featured, 70 Examples:
513,698 Total Clicks
Date Range:
Apr 15 — May 16
Trending:
Warm
Consumer Insight Topics:
