Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport.
Workshop Question - What part of your industry sees the most passivity from consumers and how can you encourage more active engagement?
Trend Themes
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Growing Demand for Competitive Gaming News and Streaming — As the popularity of competitive online gaming grows, there is a corresponding need for convenient and reliable streaming services and news platforms to serve the gaming community.
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Partnerships to Bring E-sports to the Mainstream — Partnerships between e-sports companies and social media platforms such as Facebook have the power to introduce the world to the concept of e-sports and broaden the audience for competitive gaming.
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Innovations in E-sports Consumer Experiences — From e-sports gaming laundromats to massive e-sports bars, new and innovative ways of experiencing competitive gaming are emerging to make the spectator experience even more engaging.
Industry Implications
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Online Gaming Platforms — As online gaming continues to grow in popularity, competitive gaming platforms that serve the community with reliable streaming and news will remain critical to the industry.
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Streaming and Social Media Platforms — Social media platforms and streaming services such as Facebook, Twitch, and YouTube are important partners in the e-sports industry, helping to grow the audience for gaming events and making them more accessible.
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Entertainment and Hospitality Industry — E-sports bars, laundromats, and other innovative venues are introducing gaming experiences to new audiences and offer new opportunities for companies in the entertainment and hospitality sectors.
6 Featured, 37 Examples:
43,602 Total Clicks
Date Range:
Apr 16 — Aug 16
Trending:
Mild
Consumer Insight Topics:
