Category
Tech
Delegated Interfaces
Trend cluster
Category
eSports
Mainstream
Competitive online gaming moves toward the realm of spectator sport.
3.3
Trend score
Trend
What is the eSports Mainstream trend?
eSports Mainstream: As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport.
Trend themes
Themes within the eSports Mainstream trend
Three behaviours holding the trend together01
Growing Demand for Competitive Gaming News and Streaming
As the popularity of competitive online gaming grows, there is a corresponding need for convenient and reliable streaming services and news platforms to serve the gaming community.
02
Partnerships to Bring E-Sports to the Mainstream
Partnerships between e-sports companies and social media platforms such as Facebook have the power to introduce the world to the concept of e-sports and broaden the audience for competitive gaming.
03
Innovations in E-Sports Consumer Experiences
From e-sports gaming laundromats to massive e-sports bars, new and innovative ways of experiencing competitive gaming are emerging to make the spectator experience even more engaging.
Industry implications
What the eSports Mainstream trend means for industry
Where the trend changes the playbookFor
Online Gaming Platforms
As online gaming continues to grow in popularity, competitive gaming platforms that serve the community with reliable streaming and news will remain critical to the industry.
For
Streaming and Social Media Platforms
Social media platforms and streaming services such as Facebook, Twitch, and YouTube are important partners in the e-sports industry, helping to grow the audience for gaming events and making them more accessible.
For
Entertainment and Hospitality Industry
E-sports bars, laundromats, and other innovative venues are introducing gaming experiences to new audiences and offer new opportunities for companies in the entertainment and hospitality sectors.
Workshop question
What part of your industry sees the most passivity from consumers and how can you encourage more active engagement?
Trend signals
Trend signals for eSports Mainstream
Trend score 3.3 out of 10, from popularity 58%, activity 34%, freshness 8%.
Popularity58%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the eSports Mainstream trend
6 featured examples from Apr 15 to Aug 8, 2016CategoryTech
Massive E-Sports Bars
'Raiders E-Sports Centre' Has Over 30 HD TVs and 7,000 Square Feet of Space
The hospitality industry can take advantage of the trend of e-sports bars by creating new experiences for patrons.
CategoryTech
Competitive Gaming News Apps
The Yahoo Esports App is Designed to Keep Gamers in the Loop
Disruptive innovation opportunity to become the leading news source for the emerging competitive gaming industry.
CategoryTech
eSports Broadcasting Hubs
The YouTube Gaming Covers eSports Gaming Live and On-Demand
Streaming platforms like YouTube Gaming can serve as a centralized hub for eSports content and live coverage.
CategoryMarketing
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
Creating gamified experiences in everyday tasks like laundry can revolutionize the entertainment industry with new offerings that consumers haven't seen before.
CategoryTech
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
The increasing demand for eSports streaming in China provides opportunities for disruptive innovation in the development of new platforms like Longzhu TV.
CategoryTech
Social Media eSports Broadcasts
Activision Blizzard Will Now Stream eSports Events Via Facebook
The growing eSports industry is set to benefit from the broadcasting partnership between Activision Blizzard and Facebook, presenting a disruptive innovation opportunity for compa…
