Detoxifying Libation

Consumers opt for food-inspired cocktails that offset the effect of spirits

Implications - As the health and wellness movement continues to push aging consumers to reconsider their lifestyle choices, many are opting for cocktails infused with ingredients such as root vegetables and fermented foods. This progression demonstrates that in addition to the interest in lower calorie beverages, consumers are also interested in incorporating rejuvenating ingredients that proactively nourish the body during alcohol consumption.
SCORE 5.7
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36,477 Total Clicks
May 15 - May 17
This Quarter and Mild
LifestyleFoodHealthDrinking
Featured Examples
Healthy Celery Cocktails - This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks
SCORE 6.2
Warm 1,083 Clicks Pub: May 12, 16
Healthy Celery Cocktails
This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks
Consumers seeking a healthier drinking alternative to sugary alcoholic beverages can opt for this vegetable-based cocktail by Shutter Bean known as a Celery Gimlet that contains healthy celery juice.... [More]
Vitamin-Rich Canned Cocktails - COCO Cocktails' #POWER is Touted as a Great Source of Vitamins
SCORE 6.5
This Quarter and Warm 219 Clicks Pub: May 2, 17
Vitamin-Rich Canned Cocktails
COCO Cocktails' #POWER is Touted as a Great Source of Vitamins
COCO Cocktails recently expanded its line of ready-to-drink canned cocktails with #POWER, which comes in a vibrant fruity flavor that’s branded as a source of essential vitamins, minerals and... [More]
Savory Carrot Cocktails - This Decadent Boozy Beverage is Loaded With Vegetables and Dry Gin
SCORE 3.3
Mild 218 Clicks Pub: Aug 18, 15
Savory Carrot Cocktails
This Decadent Boozy Beverage is Loaded With Vegetables and Dry Gin
While most beverages you see at the bar tend to be filled with aromatic fruity flavors, this carrot cocktail inspired by Los Angeles-based eatery Birch takes its sweetness from the popular orange... [More]
Root Vegetable Cocktails - This Rhubarb Bellini Recipe is the Perfect Light and Refreshing Beverage
SCORE 2.8
Mild 447 Clicks Pub: May 18, 15
Root Vegetable Cocktails
This Rhubarb Bellini Recipe is the Perfect Light and Refreshing Beverage
A perfect addition to any summertime cocktail rotation, this rhubarb bellini recipe is a delightful and refreshing drink that makes great use of the underrated root vegetable. The springy cocktail... [More]
Vegan Chickpea Cocktails - This Egg-Free Pisco Sour is Made Using Bean Water Foam
SCORE 3.1
Mild 255 Clicks Pub: May 11, 16
Vegan Chickpea Cocktails
This Egg-Free Pisco Sour is Made Using Bean Water Foam
Foamy alcoholic-based beverages can be a challenge for many vegans to enjoy due to the egg content used to give the drink its foamy texture, which makes this chickpea cocktail recipe an ideal egg-... [More]
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