Category
Lifestyle
Assisted Choices
Trend cluster
Category
Commuter
Commerce
Covert retail spaces embed themselves into fun commuter spaces.
5.6
Trend score
Trend
What is the Commuter Commerce trend?
Commuter Commerce: As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces as a means of genuinely surprising individuals in a mundane part of their day. In addition to demonstrating the resonant power of such clandestine consumer interactions, this shift is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers.
Trend themes
Themes within the Commuter Commerce trend
2 behaviours holding the trend together01
Experiential Pop-Up Shops
As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces.
02
Innovative Pop-Up Venues
The shift to commuter commerce is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers.
Industry implications
What the Commuter Commerce trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail industry is embracing experiential commerce through inventive pop-up shop venues.
For
Fashion Industry
The fashion industry is rapidly embracing pop-up shops as a means of creating more accessible and interactive retail experiences.
For
Marketing & Advertising Industry
More and more creative marketing professionals are turning towards pop-up shops and innovative retail spaces as a way to surprise consumers and engage with them in dynamic ways.
Workshop question
What mundane aspect of your consumer's daily routine can be gamified or enhanced through well-placed branding and engagement?
Trend signals
Trend signals for Commuter Commerce
Trend score 5.6 out of 10, from popularity 81%, activity 79%, freshness 8%.
Popularity81%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Commuter Commerce trend
4 featured examples from Oct 12, 2015 to May 4, 2016CategoryFashion
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
The sportswear industry can leverage curated collections and unique retail experiences to create a deeper connection with consumers and increase brand loyalty.
CategoryBusiness
Parking Lot Shops
'The Park-Ing' Transforms an Underground Parking Lot into a Retail Space
The fashion industry can embrace the trend of creating retail spaces in unusual locations like underground parking lots to deliver unique shopping experiences and stand out from c…
CategoryFashion
Subways Station Pop-Ups
This Pop-Up Shop is Located Inside an Old Subway Station Bathroom
The retail industry can embrace new opportunities by exploring unconventional locations for pop-up shops.
CategoryBusiness
Chic Commuter Boutiques
Toronto Eaton Centre's Mobile Closet Makes Fashion Accessible
The retail industry can benefit from the adoption of beacon technology, mobile fashion boutiques, and accessible fashion in enhancing consumer experiences.
