Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents.
Workshop Question - What are the resources your consumers are turning to in order to learn and grow as their life stages evolve?
Trend Themes
1. Diverse Parenting Representation - Brands are replacing traditional imagery of a family unit with diverse images of same-sex parents or single parents in order to meet the modern parenting values and create more relatable content.
2. Realistic Parenting Platforms - Increasing number of parenting books and podcasts focus on humor and real-life situations to deliver insightful and practical advice for modern parents.
3. Personalized Parenting Incentives - Creating personalized parenting incentives such as badges and certificates provides encouragement for parents and sets them on accomplishing challenging goals, creating an entrepreneurial approach to parenting.
Industry Implications
1. Parenting Media - Publishing market that includes varied forms of media, including books, blogs, podcasts, and vlogs that center around the topic of parenting.
2. LGBT Parenting - Industries that cater to the growing number of LGBT parents, including media, parenting books, community groups, and events.
3. Parenting Education - Sector that focuses on providing tools and resources to parents in order to assist them with the challenges of parenting and improve their skills.
5 Featured, 45 Examples:
254,635 Total Clicks
Date Range:
Dec 14 — Aug 16
Trending:
Mild
Consumer Insight Topics:
