Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco Impact
Apparel
Consumers to take eco-friendly to the next level with ocean-saving fashion.
5.4
Trend score
Trend
What is the Eco Impact Apparel trend?
Eco Impact Apparel: Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable.
Trend themes
Themes within the Eco Impact Apparel trend
Three behaviours holding the trend together01
Upcycling
Companies are creating trendy clothing and accessories out of materials that would otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable.
02
Use of Recycled Material
Companies are experimenting with using recycled materials in their products to reduce waste and save environmental resources.
03
Eco-Friendly Fashion
Sustainable, eco-friendly fashion is becoming increasingly important, as consumers demand more socially responsible and conscious fashion choices.
Industry implications
What the Eco Impact Apparel trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry is poised to embrace eco-friendly and sustainable fashion trends, incorporating recycled and upcycled materials into garments and accessories.
For
Environmental Waste Management
Companies in the business of environmental waste management can benefit from these trends by collecting and processing the materials being used to create these eco-friendly fashion products.
For
Technology
Innovative technologies are being used to create new materials and manufacturing processes that are environmentally friendly and reduce waste.
Workshop question
How can your brand transform its products to better the environment and various other causes, or support initiatives that do?
Trend signals
Trend signals for Eco Impact Apparel
Trend score 5.4 out of 10, from popularity 83%, activity 71%, freshness 8%.
Popularity83%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Impact Apparel trend
7 featured examples from Jul 1, 2015 to Apr 22, 2016CategorySocial Good
Upcycled Plastic Board Shorts
This Line of Functional Swimwear is Made Out of Plastic Waste
Brands within the fashion industry have the opportunity to adopt recycled materials and enforce sustainable manufacturing processes.
CategorySocial Good
Upcycled Ocean Trash Eyewear
These Sunglasses are Made from Recycled Fishing Nets
Disruptive innovation opportunity: Combine fashion and sustainability by incorporating recycled and eco-friendly materials into clothing, footwear, and accessories.
CategoryEco
Exquisite Trash Fashions
Candy Carousel by Janet Lee & Lorraine Kwan is Upcycled and Unusual
The fashion industry can embrace upcycled materials and sustainable practices to create innovative and environmentally-friendly clothing lines.
CategoryEco
Upcycled Sustainble Swimwear
These Swimwear Designs by Vaute Couture Feature Recycled Materials
The use of eco-friendly materials in swimwear and apparel provides an opportunity for sustainable fashion brands to capitalize on the growing consumer demand for environmentally c…
CategoryEco
Billiard Tablecloth Hats
These Bucket & Baseball Vintage Caps are Made from Old Pool Tables
The fashion industry can embrace sustainable practices and tap into the growing market demand for unique and eco-friendly clothing.
CategorySocial Good
Upcycled Ocean Trash Sneakers
These Stylish Kicks are Made Entirely Out of Ocean Plastic Trash
The apparel industry has the potential to disrupt the market by using recycled ocean trash materials in their products, such as sneakers made from ocean plastic.
CategorySocial Good
Upcycled Plastic Bottle Parkas
These Eco-Friendly Jackets are Made Out of Discarded Materials
The fashion industry can leverage the trend of using recycled materials to create innovative and eco-friendly products, such as parkas made from upcycled plastic bottles.
