Branded Inclusivity

Big brands shift their marketing to be more inclusive in their messaging

Implications - Brand authenticity continues to be a priority among consumers, and with that, a desire for more inclusive initiatives are on the rise. Showcasing a bolder commitment to inclusivity across various categories, big name brands are adapting their marketing campaigns, packaging and even brand messaging to better reflect people of different genders, backgrounds, and physical ability. These shifts in marketing approaches speak to the growing number of brands working toward not only being more inclusive but also being more transparent and open about it as well.

Workshop Question - In what way could your brand and business speak to the social issues and concerns of your consumers in a more authentic way?
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
67,426 Total Clicks
Apr 18 - Aug 18
This Year and Untested
Marketing
Featured Examples
LGBT Celebration Coffee Cups - The Costa Coffee Rainbow Cups Mark Pride Month in the UK
SCORE 6.2
This Year and Warm 698 Clicks Pub: Jun 16, 18
LGBT Celebration Coffee Cups
The Costa Coffee Rainbow Cups Mark Pride Month in the UK
The Costa Coffee rainbow cups have bene unveiled by the brand in the UK as a celebratory packaging design to mark Pride Month in the UK and around the world. The cups are emblazoned with a vibrant... [More]
Workplace Diversity Campaigns - HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
SCORE 5.4
This Year and Warm 137 Clicks Pub: Apr 17, 18
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
HP is concentrated on creating a safer and more inclusive work environment with installments of short diversity campaigns that are focused on one community at a time. So far, the company’s &#... [More]
Inclusive Cosmetic Films - CoverGirl's Short Film Credits 1,000 Inspiring Women
SCORE 5.1
This Year and Warm 119 Clicks Pub: Jul 4, 18
Inclusive Cosmetic Films
CoverGirl's Short Film Credits 1,000 Inspiring Women
CoverGirl recently launched its TruBlend Matte Made Foundation as its most expansive range and with it, a cosmetics film that pays tribute to all of the women who inspired its inclusive 40-shade... [More]
Inclusive Celebratory Donuts - Tim Hortons & Special Olympics Canada Create a Special Olympics Donut
SCORE 4.1
This Year and Average 89 Clicks Pub: Jul 20, 18
Inclusive Celebratory Donuts
Tim Hortons & Special Olympics Canada Create a Special Olympics Donut
July 21st marks the Global Day of Inclusion and Tim Hortons celebrates with a Special Olympics Donut to continue transcending its message of #ChooseToInclude while helping direct the focus from... [More]
Inclusive Swimwear Campaigns - Chromat's Summer Campaign Sets Empowering New Pool Rules
SCORE 3.2
This Year and Mild 60 Clicks Pub: Jul 19, 18
Inclusive Swimwear Campaigns
Chromat's Summer Campaign Sets Empowering New Pool Rules
Just as Chromat’s runway shows of the past have perfectly embodied empowerment, diversity, inclusivity and body positivity, the brand’s newest swimwear campaign tackles promises to boost... [More]
Quantcast