Maple Leaf Food's new initiative aims to drastically reduce the brand's overall environmental impact. The brand plans to move forward with a more environmentally conscious work ethic, while still meeting consumer demands.
Maple Leaf Food's CEO Michael McCain claims that the brand is aware that it must do things “better, smarter and more responsibly.” This food-focused initiative will launch the Maple Leaf Food brand into the forefront of consumer demands. This platform will be comprised of four major branches, which are advancing nutrition and health, advancing holistic approaches to food insecurity, treating animals well and eliminating waste.
The ultimate goal for this global initiative is to reduce the brand's environmental footprint by 50 percent within the next 10 years. This platform will also set an example for other brands to follow with these eco-conscious motivators.