Maple Leaf Food's new initiative aims to drastically reduce the brand's overall environmental impact. The brand plans to move forward with a more environmentally conscious work ethic, while still meeting consumer demands.
Maple Leaf Food's CEO Michael McCain claims that the brand is aware that it must do things "better, smarter and more responsibly." This food-focused initiative will launch the Maple Leaf Food brand into the forefront of consumer demands. This platform will be comprised of four major branches, which are advancing nutrition and health, advancing holistic approaches to food insecurity, treating animals well and eliminating waste.
The ultimate goal for this global initiative is to reduce the brand's environmental footprint by 50 percent within the next 10 years. This platform will also set an example for other brands to follow with these eco-conscious motivators.
Sustainable Meat Initiatives
More Stats +/-
Robot-Run Indoor Farms
Native Alaskan Halibut Hooks
Interactive Retirement Commercials
Trend Immersion Conferences
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Campaign Aims to Reduce Maple Leaf Food's Carbon Footprint
- By: Ady FloydOct 28, 2015