The Do Good Foods Carbon Reduced Chicken is a more sustainable take on conventional chicken products that's arriving now for shoppers to pick up. The chicken used for the product is raised with upcycled feed that's nutrient-dense and sourced from grocery store surplus food. This gives the chicken a decidedly more eco-friendly profile for shoppers to appreciate and also prevents three-pounds of greenhouse gas emissions.
Co-CEO and Co-Founder Justin Kamine spoke on the Do Good Foods Carbon Reduced Chicken saying, "Food waste is a massive problem with approximately 40% of the food we grow in the U.S. going to waste. We believe this can be solved with what we are doing at Do Good Foods by upcycling surplus grocery food, creating a closed loop system, and providing accessible great tasting chicken to consumers. We are bringing real sustainability to scale and empowering everyone to be a part of the solution."
Why This Trend Is Growing
- Upcycled Feed
- Businesses can create closed loop systems by using upcycled feed to reduce food waste and create more sustainable products.
- Carbon Reduced Products
- The demand for carbon reduced or low carbon footprint products is rising, presenting disruptive innovation opportunities for companies that incorporate sustainability into their products.
- Grocery Store Surplus Usage
- More companies are utilizing surplus food from grocery stores to create eco-friendly products, presenting opportunities for businesses to reduce waste while creating sustainable products.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can incorporate upcycled feed and grocery store surplus usage in their products to reduce waste and carbon footprint while meeting growing consumer demand for eco-friendly products.
- Agriculture
- The agriculture industry can collaborate with food and beverage companies to create closed loop systems by using upcycled feed and reducing waste in the supply chain while improving sustainability.
- Retail
- Retail businesses can explore incorporating carbon reduced or low carbon footprint products that incorporate upcycled feed or grocery store surplus usage to meet growing consumer demand for sustainable and eco-friendly products.
