Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Donut
Donuts are increasingly turning savory, or are paired with savory dishes.
3.0
Trend score
Trend
What is the Savory Donut trend?
Savory Donut: With artisan donuts being increasingly popular in recent years, the diversity of this food item is now being expanded to include savory options or pairings. Such items and combos cater to consumers looking to experiment in familiar formats, allowing them to expand their foodie proclivities in a simple way.
Trend themes
Themes within the Savory Donut trend
Three behaviours holding the trend together01
Savory Donut
Donuts are increasingly turned savory, or are paired with savory dishes.
02
Snack food inspired savory donuts
Savory donuts are being inspired from snack foods.
03
Toast-Donut Hybrids
Food hybrids that experiment with new breakfast options like donuts and toast
Industry implications
What the Savory Donut trend means for industry
Where the trend changes the playbookFor
Fast Food and Quick-Service Restaurants
Fast food and quick-service restaurants acros the world have experimented with new donut flavor combinations.
For
Bakery
Bakeries have been expanding their repertoire of pastries beyond just traditional desserts.
For
Retail
Donut flavors are now becoming popular even in retail stores and cafes.
Workshop question
How could your brand give its consumers the opportunity to experiment?
Trend signals
Trend signals for Savory Donut
Trend score 3.0 out of 10, from popularity 42%, activity 40%, freshness 8%.
Popularity42%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Savory Donut trend
5 featured examples from Jun 2, 2017 to Aug 1, 2018CategoryMarketing
Decadent Poutine Donuts
Tim Hortons is Offering a Poutine Donut for Canada's 150th Anniversary
The food and beverage industry can embrace Canadian-themed limited edition menus and experiment with unique donut flavors to attract customers and stay relevant in a competitive m…
CategoryMarketing
Snack Food-Inspired Savory Donuts
Krispy Kreme's Cheetos Pops Taste Like Smokey Barbecue
Disruptive innovation opportunity: Introduce new savory snack options into the traditional donut industry to attract a wider range of customers.
CategoryLifestyle
Mini Cheese-Filled Donuts
McDonald’s Germany is Selling Camembert Donuts as a Cheesy Side Dish
The fast-food industry can create new and unique dishes by reinventing classic ingredients while appealing to different culture’s unique tastes.
CategoryLifestyle
Gargantuan Donut Burgers
Hard Rock Cafe is Offering Two Tasty Donut Burgers for National Donut Day
Restaurants can explore new menu options by incorporating sweet and savory combinations.
CategoryLifestyle
Toast-Donut Hybrids
IHOP Introduced a Trio of Sweet and Savory 'French-Toasted Donuts'
Restaurants can capitalize on the popularity of food hybrids and create innovative menu items to attract customers.
