Donuts are increasingly turning savory, or are paired with savory dishes
Implications - With artisan donuts being increasingly popular in recent years, the diversity of this food item is now being expanded to include savory options or pairings. Such items and combos cater to consumers looking to experiment in familiar formats, allowing them to expand their foodie proclivities in a simple way.
Workshop Question - How could your brand give its consumers the opportunity to experiment?
Trend Themes
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Savory Donut — Donuts are increasingly turned savory, or are paired with savory dishes.
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Snack Food Inspired Savory Donuts — Savory donuts are being inspired from snack foods.
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Toast-donut Hybrids — Food hybrids that experiment with new breakfast options like donuts and toast
Industry Implications
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Fast Food and Quick-service Restaurants — Fast food and quick-service restaurants acros the world have experimented with new donut flavor combinations.
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Bakery — Bakeries have been expanding their repertoire of pastries beyond just traditional desserts.
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Retail — Donut flavors are now becoming popular even in retail stores and cafes.
