Monetary Mindfulness

Mental health and finance combine to motivate younger consumers

Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones.

Workshop Question - How can you help ease the stresses of the youth demographic?
SCORE 4.3
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13,085 Total Clicks
Jan 17 - Aug 18
This Year and Untested
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Featured Examples
Gym-Style Financial Services - 'The Financial Gym' Helps People Approach Money Like Personal Fitness
SCORE 6.3
This Year and Warm 495 Clicks Pub: Mar 10, 18
Gym-Style Financial Services
'The Financial Gym' Helps People Approach Money Like Personal Fitness
Going to the gym is a commitment that requires constant showing up to become stronger, more skilled and closer to achieving one’s goals—The Financial Gym takes cues from this model to offer... [More]
Monetary Payment Goal Apps - 'ShowUpToIt' Has Users Create Goals and Complete Them or Pay
SCORE 2
Untested 174 Clicks Pub: Jan 16, 17
Monetary Payment Goal Apps
'ShowUpToIt' Has Users Create Goals and Complete Them or Pay
It can be difficult to create goals and stick to them, so ‘ShowUpToIt’ is a web app that enables users to have a bit more encouragement to get things completed. ‘ShowUpToIt’... [More]
Behavioural Goal-Achievement Platforms - 'stickK' is a Free Productivity App Based on Yale Studies
SCORE 2.6
This Year and Mild 100 Clicks Pub: Dec 27, 17
Behavioural Goal-Achievement Platforms
'stickK' is a Free Productivity App Based on Yale Studies
Everyone sets goals for themselves both big and small, but achieving those goals comes with mixed rates of success; stickK is a new productivity platform that uses empirically proven techniques to... [More]
Motivational Mobile Banking Ads - This Alpha Bank Commercial Shows How Easy Its Services are to Use
SCORE 2.1
Untested 118 Clicks Pub: Oct 27, 17
Motivational Mobile Banking Ads
This Alpha Bank Commercial Shows How Easy Its Services are to Use
For many Millennials, it’s often difficult to find the motivation to go into a bank to take care of their personal finances, which is why this new Alpha Bank ad that promotes the company’... [More]
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